Brodie talks about cutting down the noise and building a business with your strengths, not with your weaknesses.
Brodie Welch is an acupuncturist, a holistic health counselor, and more! Brodie’s wisdom on how she achieved success is something to pay attention to. I was very interested to hear from Brodie on how she came to the decision to expand her business. Brodie was very open throughout the interview and talked about some of the growing pains she has been having since making that decision. She is the perfect example of how you can take a one-to-one business model and convert it to a one-to-many. I hope you like the show and I always welcome feedback on what you think!
Key Insights & Aha Moments
*Brodie was doing what she loved, but it was a little too much.
*While Brodie was adjusting to parenting her step kids, she realized quickly her business needed an extra set of hands.
*There’s never really a ‘right’ time to hire an extra set of hands, but when you do you’ll realize you can bring more to the table.
*As a wellness professional, it can become really easy to get lost in the ‘hustle’ of it all and not be as yin and balanced as you’d like to.
*Brodie moved to a town where she didn’t know anybody.
*Going out and pursuing your personal interests and hobbies helps you meet new people. Tell them about what you do!
*Provide people with an incentive to take a risk. Give them a coupon or something similar to make it easy for them to try something new.
*Brodie is very interested in providing value to her patients.
*People are problem-aware, but might not be solution-aware.
*Brodie has invested in a business coach. She believes in shortcuts. You don’t need to reinvent the wheel.
*Brodie found Quiet Power Strategy, by Tara Gentile, to be extremely helpful. The book talks about running a business that matches your lifestyle.
*You’re never going to know it all, but you do know enough to help someone.
*It was hard for Brodie to get a realistic view on what her true role was as a wellness professional.
*Patient education and expectation management is an incredibly important part of the business.
*Brodie just launched a class on the basics of Chinese Medicine.
*Brodie sent out a survey to her mailing list to ask what they wanted from her and she listened to their responses.
*It’s a different ‘animal’ trying to communicate your message and your trustworthiness through the Internet.
*Do you ever feel alone in your business?
Brodie shared with us how she was able to grow her acupuncture practice very quickly and to create a consistent stream of leads in less than six months. How did she do it? Networking in her own community played a critical role to her success.
You can apply this as well, by selectively choosing your networking opportunities that place you in a manner that makes you shine! Instead of going to a networking event surrounded by other industry experts, branch out, go to a yoga class or join a book club and get more involved with the community.
My listeners often ask me how they can get referrals or recommendations from their current client base. I know this is something everyone struggles with, so I wanted to talk about it in this Mini Maven episode.
First of all there’s three main components to getting great referrals. Number one, and probably the most important one of them all, is to ask. Nothing will happen if you don’t ask! Number two, what kind of people should your clients send your way? Make that clear to them. Be specific on what you do and what kind of problems you help solve. Number three, set some clear goals in the next couple of days on which client you want to ask and then take action!
Feel free to let me know how these three things worked for you and keep sending in your questions!
23 brilliant ideas for your business grand opening or annual open house:
1) Collect donations at the event for a local charity aligned to your biz, promote this!
2) Invite the city mayor and council members
3) Invite local public servants – police officers, etc.
4) Schedule an official ribbon cutting with the local chamber of commerce and make sure the mayor is in attendance
5) Invite the mayor to say a few words at the ceremony, you will do the same!
6) Collect names and email addresses for all those who attend by hosting a raffle with free giveaway items
7) Make sure there is an attendant at the entry to greet everyone and have them sign in as a guest and let them know about the raffle
8) Collect items for the raffle from other local biz owners, include something from you too as the grand prize
9) Provide food and beverage appropriate for the time of day – if 4-6pm then a happy hour set up would be appropriate – beer and wine with appetizers. An AM event would have coffee and breakfast items.
10) Select all food items to be finger food – no utensils required – and easy to eat while standing and mingling
11) Work with local restaurants or retail stores to get food donations
12) Identify someone who will be responsible for picking up empty plates and glasses to keep your place looking top notch
13) Identify someone who will mingle with guests and offer them a beverage
14) Consider having demonstrations of your clinic offerings in each of the rooms – encouraging guests to look around and learn more about your services
15) Have live music – maybe a few musicians from the local high school or someone you know who would donate their services with the opportunity to hand out their biz cards to attendees
16) Make sure to have clear thank you signage throughout letting people know who donated what items
17) Identify who will help set up and clean up after event
18) Network your bee-hind off for the two weeks prior, attending every in person event you can think of talking about all the great things you are doing for the grand opening
19) Have printed invitations to hand out while networking
20) Send an email invite to your list at the 4 week (save the date), 2 week, 1 week and day before as a reminder
21) Send follow up thank you email to all attendees and announce winners
22) Make sure everyone who won a gift receives it in a timely manner
23) Send a personal thank you note to those who donated and major figures such as major, chief of police, etc.
A fabulous event that gains lots of visibility and high attendance engages the community by getting local officials and businesses involved. A well executed event is talked about for months and leaves the impression of a well liked and respected new business owner in the community where people are likely to come back. Top notch execution is about identifying clear roles and having individuals help make the event run smoothly so the biz owner can be free to engage with guests.
Entrepreneurs seem to approach generating cash flow all wrong.
Brandy Lawson is a common-sense problem solver and second generation entrepreneur. She has been in business for herself over the past four years and had a career in corporate America previously. Brandy is a tech-savvy chick and offers some great advice on why entrepreneurs should always have a password manager. Brandy also sheds light on some common problems/challenges entrepreneurs face on a day-to-day basis and how you can solve them. I love, love Brandy’s advice and I hope you do too! Listen in for more.
Key Insights & Aha Moments
*Thank you everyone for your iTunes reviews and feedback!
*Brandy is a tech chick.
*Why should you have a password manager?
*One of the biggest contributors to Brandy’s success has been having a business coach.
*Brandy loves the WordPress community.
*Community is impactful both for individuals and for businesses.
*You need a business best friend. It’s a little different than a coach and a community.
*The evolution doesn’t stop as a business owner.
*Brandy’s parents opened a restaurant the same year she was born. She has seen what the ‘inside’ looks like.
*Cash flow is one of the biggest challenges entrepreneurs have to face.
*You can solve your cash flow problem by identifying your target market.
*Who are the clients you’re talking to and what are you helping them with?
*Are you overwhelmed? Well, that’s because you haven’t figured out how technology can strategically serve your business.
*Now that you have clients, who are your ideal clients?
*Have an exit strategy for your not-so-ideal clients.
*If it’s not a right fit, then it’s just not the right fit. Don’t waste your time!
What really stood out to me in Brandy’s interview was narrowing your focus away from money and on your target market instead. This solves so many cash flow problems, but it can be hard to see when you’re too focused on generating more money to keep the business afloat! A bit of a Catch 22, I know, but I hope you stay tuned for Brandy’s interview and get a more in-depth explanation on how to get out of this loop.
I have been interviewed on a couple of different podcasts so far and through those conversations, I have thought about the highly important differences between being a manager of your business and being a leader for your business. The truth is you have to do both.
As a leader, you have to inspire others around your vision, seek new opportunities, and build meaningful business relationships. However, as a manager, there are many unsexy tasks that need to be handled such as invoices, employee management, and managing client expectations. I would like you to take the time to think about what percentage of your day you spend being a leader versus being a manager, and if it aligns well with your goals for your business.