I Should Be Doing… | Maven Mini

Do you have some common words you keep saying to yourself like, “I should be doing…” or “I kept trying to fit myself into…” Then this Maven Mini is for you!

I’ve been talking to my clients all day and there’s been a consistent theme I’ve been hearing over and over. You guys aren’t doing what you’re suppose to be doing! I know, it can be so frustrating, so let’s stop the madness, right here, right now.

A client of mine has been crushing it! She’s getting all these great speaking engagements and higher paying clients. I asked her, ‘So, what’s changed?’ And she pretty much told me that it all changed for her when she decided to stop fitting herself into this ‘should be’ mold. It was only stressing herself out in the end. When she finally let go of that and started running her business the way she wanted to, BAM! — things started working.

From my personal experience, I totally get it. We’re so pressured by outside forces into having that fantastic and ideal business that we really lose sight of ourselves and it’s just not fair! Don’t get me wrong, I know some of these models work great for others, but they really didn’t work for me. Instead of feeling guilty about that and pushing against the grain, find your own path and create a business that feels right for you.

There’s nothing cookie cutter about your business. Your business is an expression of you. Do Not Lose Sight Of That. Okay? Ok! Let go of the I Should Be Doing… mentality!


Maven Spotlight: Cath Cox, Practitioner of the Week

In this week’s Maven Spotlight, I spoke with Cath Cox, owner of Deep Heeling Barefoot Bodywork. Cath has a full Ashiatsu massage practice, which she has built in less than three years, despite a dismal beginning. Catch all the details that Cath discussed in her interview and more, below!

A brief story of what Cath Cox does and why she does it…

I’m an Ashiatsu deep tissue barefoot massage therapist. I chose to learn and practice Ashiatsu three years ago because I acquired an injury doing high-volume, traditional massage that just wouldn’t heal. Receiving deep tissue massage helped me and I wanted to deliver those results to others!

How did you get into holistic health care?

I actually became a massage therapist to get out of the bar business! I wanted a job with the same flexibility and earning potential without the crazy hours and partying lifestyle. I had a deep desire to be of service to others (aside from helping them escape their problems). I had no idea how fulfilling being an MT would be or how much I would grow as a result of this decision! It was a great career move!

What makes you special, unique and different?

I’m pretty fearless when it comes to providing deep tissue massage and I’m willing to try new techniques when the treatment isn’t getting the desired results. I’m cautious in my approach, but have learned that sometimes pain during treatment is necessary to achieve lasting change. I REALLY listen to my clients and ask lots of questions to understand what their priorities are and let them direct the work.

What or who are your inspirations?

I’m inspired by those who live their truth, regardless of its acceptability or popularity.

How are you making a difference in your life?

Making the decision to never use my massage skills to benefit an employer again has been the best decision I’ve made to preserve my physical, emotional and spiritual health. I’m continually challenging my beliefs of what is possible and what works. Being an entrepreneur has changed everything!

What has been your biggest business challenge?

Boundaries! As much as I want to help everyone who asks, I can only do so many massages and still provide quality work. Since I started charging more for appointments on my days off, those requests have become extremely rare.

Cath Cox started her own practice right out of school. After six years, the business she rented space from closed and she took a part-time job as the cafeteria manager at a private high school. She ended up teaching yoga and health there for five years, but missed doing massage full time. After two years, she opened her current Ashiatsu practice, which has now been open for about three years. 

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Write Your Content Like You Have Thousands of People Reading | Katie Dalebout | MTM065

You may only have 10 readers today, but one day, you WILL have thousands!


Katie is a self-proclaimed non-expert, but she’s a huge enthusiast on the world around her and is a lifelong learner! What does this mean? She loves to share places, things, ideas, and people that inspire her, on her blog and podcast. This year, Katie also published her first book, Let It Out. Katie talks a little bit about her journey and how she was able to turn her blogging hobby into a business.

Key Insights & Aha Moments


*Get unapologetic about your message.

*Stick with your business and don’t get discouraged.

*Please leave a review on iTunes!

*Who is Katie? She’s a podcaster and blogger.

*Katie started her blog in late 2011.

*How did Katie choose the health and wellness topic for her blog?

*What advice does Katie have for someone just starting out?

*When Katie first started out, she was just doing it for herself.

*Katie definitely has to think about what she posts online now that she has more eyes on her.

*Be unapologetic about your message! Katie was so excited about what she was putting out into the world that she sent it to everyone she knew.

*How did Katie stick with it when she knew no one was reading?

*Write your content like you have thousands of people reading, because eventually there will be thousands of people reading that post.

*Katie loves to binge read blogs she recently discovered and loves to look back at their archive.

*Stick with it and pretend people are reading.

*One of the biggest challenges Katie has faced with her business is not feeling like a real entrepreneur.

*Don’t focus on the numbers, focus more on creating good work.

*Do work that makes you happy.

*The more real Katie is, the more successful she is.

*Katie is starting a second podcast!

*Be sure to sign up for Katie’s Favorite Things via email!

Maven Moment


Let’s just quickly touch on going through iterations in your business. Katie and I briefly touched on this on the show, but I know it can be hard! Especially when you don’t see the end in sight, and what you’ve been doing for days, weeks, months, even a year without any results can be discouraging as all heck! So be sure to stay tuned to the very end where I share how to elegantly manage iterations in your business.

Mentioned in This Episode


Michelle Mcglade Website

Maven Inner Circle

Making The Maven Community on Facebook

Making the Maven – Diane Lanthier interview

Connect with Katie



Let it Out by Katie Dalebout



Katie is a self-proclaimed non-expert. Click To Tweet Remember, business is more like a marathon, not a sprint. Click To Tweet Write your content like you have thousands of people reading. Click To Tweet

One Little Secret to Improve Your Time Management and Productivity

There’s been some things I’ve been doing lately that I really want to share with you today. It’s really been rocking my world and I’ve gotten so many things done!! Who knew it could be flipped on its head with One Secret to Improve Time Management and Productivity!

Alright, so time management. We can all get better with improving the way we spend our time. I bet some of us wish we had more time in the day, right? The reality is that you, me, and everyone else on this planet has the same 24 hours in the day, so how can we make the most out of it? Well, I set a little challenge up for myself to see how much I can get done in fewer hours. Honestly, the results have blown me away.

Okay, so what am I doing? Well, to give you some background, I already use my calendar extensively to block out time to work on certain important tasks, which has helped so much. But, I changed two things to this. The first one is I began creating little contests/challenges for myself. So, for example, if I had an hour blocked on my calendar to check email, I’d try to achieve that task in much, much less time.

So, the contests were fun, but the real life-changing part was this: After I finish a task in less time, I don’t move on to the next task I have set in my calendar. I claim that time as my own and use it as a mini-reset button. Wow! The difference it makes. I highly encourage you to try this little tip out yourself this week and see how it works for you. Let me know if you see a difference in the way you work after this mini-reset.


Maven Spotlight: Ellie Heintze, Practitioner of the Week

In this week’s Maven Spotlight, I had the pleasure of talking to Ellie Heintze, owner of Starting Point Acupuncture. Right away, I knew this was going to be special! She practices naturopathic medicine and acupuncture in Seattle, WA, which is a competitive and saturated market for her business, but she was able to move from not being listed on Google to being #1 in her area where her practice is located in no time! This, naturally helped grow her practice! Catch all the details that Ellie discussed in her interview and more, below!

A brief story of what Ellie Heintze does and why she does it…

I am a naturopathic doctor and acupuncturist practicing in Seattle. I specialize in digestive health issues, such as IBS and also help people with food allergies get their system back on-track. I love changing lives and helping people feel well!

How did you get into holistic health care?

Before I became a ND/LAc, I was a chemist and was really struggling with a digestive health issue. I was told by a gastroenterologist that “there is nothing wrong with me and its all in my head.” I was really suffering and decided to take a chance and see an alternative health doctor. At that time, naturopaths, and even acupuncturists for that matter, were hardly mainstream. The doctor I saw truly changed my life! He restored my health and opened my eyes to a form of medicine I did not know existed. I literally changed careers and followed in his footsteps to become a naturopath and acupuncturist. I quickly decided I wanted to help other people regain their health and full potential, too. I love what I do!

What makes you special, unique and different?

I am really passionate about helping people overcome challenges around diet. I work with a lot of people who have food allergies or intolerances and sometimes it can be really overwhelming where they don’t even know where to start. I spend about half the visit discussing meal planning, nutrition, and ways to “survive” when having food allergies or sensitivities. I have found that using acupuncture, along with natural medicine, helps to prepare the body to deal with and handle any change or stressors. This is why I include it in just about every treatment.

What or who are your inspirations?

I am really inspired by other leaders in the alternative medicine field. Anyone that is helping to bring awareness to the benefits of naturopathic medicine and acupuncture!

How are you making a difference in your life?

It was not until my vision (for my life and business) were in alignment that I got a sense of clarity about what is really important and what brings joy to my life. By using my strengths, even my introvert strengths, I am able to really help people reach their ultimate potential. Nothing is more satisfying.

What has been your biggest business challenge?

I want to create a sustainable business and I knew that in order to do that I needed to hire other acupuncturists. It really pushed me to step up from “being comfortable” with where things were to filling the “CEO” role. It was difficult to find the right employee for my practice, but once I hired someone and properly trained them, all the fears and resistance I once had were gone. I am now looking forward to expanding my practice again!

Dr. Ellie Heintze attended Bastyr University where she received her doctorate in Naturopathic Medicine and Master’s degree in Acupuncture. Dr. Ellie Heintze sees patients with a wide range of ailments but specializes in digestive health (Irritable Bowel Syndrome, Celiac Disease), and food allergies. She is a licensed Naturopathic Doctor and Acupuncturist in the state of Washington.

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