Small tasks build into big rewards over time. A successful person is a patient person!
Jessica Pantermuehl is a Nutrition Therapy Practitioner and Certified Holistic Health Coach. She is the founder of both Beautifully Balanced, and the Holistic Entrepreneur Association. Jessica has been in the business for five years and is certainly very wise to some of the mistakes she made early in her entrepreneurial career. On the show, Jessica admits that she really struggled with the business side of things when she opened her business. She used that as fuel, though, and took years and years of business courses until she got better!
Key Insights & Aha Moments
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*Who is Jessica? She’s a Nutrition Therapy Practitioner and a Health Coach!
*A little over a year ago, Jessica started the Holistic Entrepreneur Association.
*Jessica has a background in audio production.
*What pushed Jessica over the edge, where she decided she had to quit her job and become a Health Coach?
*When Jessica started her business, she was completely overwhelmed. There were days where she just wanted to quit.
*After years of business training and paid speaking engagements, Jessica realized that, honestly, every single practitioner needs to know these business principles — not just entrepreneurs.
*Even if you come from a business background, entrepreneurship is its own animal.
*If you’re talking to everybody, you’re talking to nobody.
*Where’s my ideal client hanging out? That’s where I need to be.
*Now that Jessica is 4-5 years wiser, how has the creation of the Holistic Entrepreneur Association been different compared to her other business?
*The magic is in the follow up!!
*Email marketing is a huge piece to your success. Be sure to leverage this as much as possible!
*I completely agree with Jessica. I should have built my email list much earlier than I did.
*What kind of challenges did Jessica face?
*There’s no secret sauce to success. It’s just an accumulation of small tasks built over time.
*Have patience and keep going, even if it’s three months in. Don’t give up!
*It’s easy to feel like you want to give up, when you’ve been working day after day on your business, and seeing no results.
*You will only fail if you quit.
*Another mistake people tend to make is that they end up pivoting early. They don’t spend enough time on their marketing strategy.
*Instead of comparing yourself to others and getting discouraged, focus on the next step.
*Again, one small baby step leads to huge leaps over time, even when you don’t feel like it does.
*Step back and acknowledge your wins.
*There’s nothing wrong with marketing yourself.
*Everyone has gotten into this field to help others, but there’s this whole lack of awareness on how to be a business owner in our industry.
*Without a strong business foundation, your business will crumble.
*What is Jessica’s vision for the Holistic Entrepreneur Association?
I want to share some thoughts on enterprenuer overwhelm, because it’s a real thing! I feel like every business owner has gone through it, especially at the beginning of their business. Some days, there are just too many hats to wear! So, first and foremost, it’s normal! You are not alone. To prevent overwhelm, it’s important to be clear on what you want and why you want it. Set clear goals and just chip at them one step at a time!
Let’s talk about the importance of mentorship. I know my listeners have heard me talk about this repeatedly with my guests, but sometimes you have to drive the point home! So, if you’re currently struggling to see results, then this Maven Mini is for you! Invest in Yourself, Get a Mentor!
In my interview with Jeffrey Grossman, he said he has spent over $100,000 on mentorship. What?! In fact, he paid $15,000 on his first mentor. He took the business risk because he knew he needed to do something different. He knew he was spinning his wheels and getting nowhere. And you know what? It was worth every penny.
When I first started my business, I didn’t immediately think I needed a mentor, but this thinking was wrong. Thinking back, I would have probably saved myself around $30,000 in my first year if I had only gotten a mentor! I was able to hire my first coach through Score.org, which I talk about in my book. It was so huge having someone who could see ten steps ahead, and save me from true disasters.
So, if you’re first starting out and don’t have the $$$, you can always reach out to an organization like Score.org to help you get your feet off the ground. They are there to help support small business owners, and teach them to be successful.
How do you go about finding a mentor yourself aside from websites like that? You can always ask for referrals within your network. If you still can’t find anyone, do a little bit of research online, and find people who are in a similar niche as you, and reach out to them.
A good mentor needs to be a good fit for you. This means you have to have good energy with your coaches. It’s a very intimate relationship, as the two of you overcome challenges and obstacles, so make sure you guys vibe very well together! This is why you should interview different types of coaches to get a better feel for who they are and how you connect with them.
Welcome to this week’s Maven Spotlight, where I’ll be focusing on Robin Dunn Bryant! She has recently set up a fall workshop series, The Pathfinders Quest, which will help introduce her healing center to more of her community through her business, From The Ashes Healing. Don’t miss all of the inspiring details that Robin discusses in her interview below!
A brief story of what Robin Dunn Bryant does…
On the surface I offer individual and group instruction. It combines different somatic modalities with guided writing to help people reduce stress, relieve tension and release trauma. What I really do, though, is offer the first good night sleep in ages! The breakthrough that has been so close you could almost touch it or the much needed belly laugh that comes out nowhere and shakes your bones. I give the traumatized peace of mind and the overworked stillness. I ask questions that get people unstuck. I encourage playfulness and curiosity to replace shame and doubt. I help people calm the sting of betrayals and remind them again and again that the answer lies in their own bodies.
Why she does what she does…
The moment that I decided I would help people was in the middle of a pigeon pose in a yoga class at my local YMCA. I was a few weeks removed from chemo and radiation and wanted to start working out again. I was terrified of, angry with and disconnected from my body. I felt like my body had betrayed me with my breast cancer diagnosis and was trying to find ways to feel connected to myself again. Yoga was my last choice from the list of classes offered, but I ended up in the room because it was the only class that fit my schedule that I could actually complete. By complete I mean get through without collapsing or leaving early (child’s pose was my friend).
Suddenly, I was folded over in the pigeon pose when something shifted. My breath felt easier. My body softened. I felt like I wanted to weep with joy! I wanted to be able to offer to others what the instructor, Liza, was offering me: a space not to feel so at odds with my body. Here I am almost 10 years later a registered yoga teacher, certified TRE facilitator and attuned to Reiki level 2.
How did you get into holistic health care?
Everything I’ve learned I’ve come to through my own experiences. First yoga and then TRE, which I learned the summer my husband and I both lost our jobs. A friend was working through her certification and needed to find people that needed stress relief to teach for free. At that time, of course, those were the magic words. I signed up right away and showed up at her house a few days later. Before I was even finished, I knew that I needed to learn how to do it myself. From the floor, in the middle of my session, I was asking how I could get myself trained!
What makes you special, unique and different?
My ability to immediately create and hold an energetic space for people is what makes me special. They can be and feel vulnerable and can come out from behind their veil to get down to the business of healing. I’m not bound by the “rules” of any of the modalities I teach and give myself permission to be playful and curious for my clients.
What or who are your inspirations?
I’m inspired by fighters! Anyone who sees where they are and makes a decision to do whatever it is they have to do to get to where they want to be is my inspiration!
How are you making a difference in your life?
I’m making a difference in my life by finally, finally going after my dream! I’ve been talking about a healing center in one way or another for at least 10 years. I’ve lived with the longing to break free from my 8 to 5 and a deep desire to help others as I’ve been helped.
What has been your biggest business challenge?
Opening without a real plan and having to put things on hold to set a foundation. I’ve read a lot, studied, asked experts… It’s been a very long year!
When looking for ways to manage her chronic stress, depression and anxiety Robin Dunn Bryant found that combing writing, yoga, reiki, meditation and TRE helped her more than using just one of the modalities by itself. Thus From The Ashes Healing was born. Robin has a BA in English from Purdue, an MFA in Creative Writing from Virginia Commonwealth University and is a graduate of Cave Canem. She is a registered yoga teacher; has a Reiki level 2 attunement and is a Certified TRE Provider. You can email robin at email@example.com.
You can’t be a healer without a sustainable business model!
Jeffrey Grossman graduated with a B.S. in communication and advertising, but after working for both small and large advertising agencies for 15 years, he stumbled upon an epiphany. Jeffrey was tired of working for somebody else. He wanted to be a master of his own domain and set his own work hours. So, what did he do? He quit and studied acupuncture, and later opened his own practice. However, that was only the beginning of the journey. Find out more about Jeffrey’s struggles and successes on this week’s episode.
Key Insights & Aha Moments
*If you told Jeffrey he’d be living in Hawaii 6 years ago, he’d wouldn’t have believed you.
*So, who is Jeffrey? Jeffrey works as an acupuncturist, but no longer has his brick and mortar practice.
*How did Jeffrey get into acupuncture if he has a background in advertising and marketing?
*What has contributed to Jeffrey’s success over the years?
*Jeffrey spent $15,000 on his first mentor/coach. He has since spent over $100,000 on mentors, and it has been worth every penny.
*Before getting a coach, Jeffrey was spinning his wheels and getting NOWHERE!
*As health and wellness practitioners, we’ve seen the amazing benefits of our work, so why should we keep that message to ourselves?
*You can’t do what you’re the best at, if you don’t have clients coming in! This is why a business and risk-taking mindset has to come first!
*By the way, not everybody is cut out to own a clinic. That lifestyle or business model may not be for you, and that’s absolutely okay!
*When we work with other people, we’re not alone, and our struggles become easier to manage.
*If you want success in your business, you have to set both long-term and short-term goals!
*Remember, success doesn’t happen overnight!
*Jeffrey will be hosting an online event this October 31st. Find out more about the AOM Summit 2016 towards the end of the interview!
Jeffrey’s interview was great, especially about working with other wellness practitioners to help share a bit of the burden of what you’re going through. It made me think back to when I was first starting my own business. If I had an extra $400, where would I have spent it? Looking back and knowing what I know now, I would invest a chunk of my money on professional photos. Why? Because they go such a long way to presenting a respective and trustworthy image of yourself for future clients.
I have some juicy information for you today! It came to me on one of my client calls and I have to share it with you. You are likely suffering from the same problem my client is, so let me quickly paint a picture of some of the symptoms.
Symptom one: You may be spending time writing a blog, you’re doing the actions, but the words that you’re writing down aren’t making sense. You don’t know what you’re really writing about, who you’re writing for, or even why the heck you’re doing it at all!
Symptom two: You are spending too much time online. Maybe you’re hosting your own Facebook group, perhaps you actively participate in other people’s Facebook groups, but you don’t quite know what you’re really doing when you’re on these groups. You feel a little schizophrenic because one day you’re writing about one thing and then the next day it’s a completely different topic in that same group. It eventually all collides and you find yourself writing a bunch of nonsense.
Symptom three: You’re spending time locally in your community, but every time you show up it feels very inauthentic. You aren’t really sure who to talk to in your community, or even why you want to talk to them. Again, it’s feeling like a bunch of nonsense.
Okay, does any one of these three symptoms sound familiar to you? Well, if it does, then today’s Maven Mini is for you. So, typically when I’m working with a client and I’m hearing these common symptoms, the number one question I ask them is this, “What is it, exactly, that you want and why do you want it?”
If you feel like you’re going a little crazy, that’s because you simply don’t know what you want! Get clear, so you can stop feeling like you’re writing about nothing.