Making the Maven Episode 116: The only person who is responsible for you is you. Start showing up and start serving.
Elizabeth Rider is a health coach, TV host, and wellness expert. She offers healthy recipes and straightforward nutrition advice that draws millions of inspired readers to her blog. Elizabeth is a regular contributor to The Huffington Post and her recipes have been featured on MindBodyGreen, Buzzfeed, and more. On the show, Elizabeth offers sage advice on how to keep your business and your dreams working for you, not against you.
Key Insights & Aha Moments
*For this episode, you definitely want to grab your pen and paper.
*Getting clarity in your vision and your purpose is the foundation of your business. Don’t skip this step! I’ve got a freebie that can help you get this step right from the start.
*How did Elizabeth get started as a health coach?
*Ultimately, it is not anybody’s job to believe in you, it’s only your job to believe in yourself.
*Why are people so afraid of getting started on their dreams? It’s because they’re afraid of what people will think of them.
*Remember, certainty is an illusion. So, it’s important to start feeling comfortable with uncertainty.
*We’re on this planet to shine, yet we create so much suffering for ourselves. Why?
*What’s your motivation for creating your business? If you do it just for the followers then it’s destined to fail.
*What are you struggling with right now?
*What happens if you want to help ‘everybody’? How do you handle niching down?
*Even if you have an online model for your business, you still need to do grassroots marketing. Shaking hands and looking people in the eye goes way further than a sales page ever will.
*How long did it take Elizabeth to build her business where it was no longer a struggle?
*If you feel like you’re struggling, you have to invest more in your education to help you get out of that trap.
*Elizabeth offers some actions steps on what you need to do TODAY to get a good start on your business.
*When it comes to confidence, the biggest thing you need to do is get to know yourself.
*When you’re starting out, just get your content out there. Don’t worry about the design of your website just yet.
Making the Maven Episode 115: Sound crazy? Well, it isn’t. There’s science behind how using your words can positively or negatively impact your life.
Mary Shores is the author of Conscious Communications and is recognized as a leader of innovative thought. She has spent over a decade teaching businesses and individuals how to identify their goals, create new ways of thinking, and take action to create meaningful results. On the show, Mary discusses her journey and how she overcame devastating loss by using the methods written in her book. Words have power not only on the people you love but yourself! Use them wisely.
Key Insights & Aha Moments:
*Struggling to get new clients in the door? I have a free gift for you!
*How did Mary first get started in all of this?
*Mary always wanted to write a book, but she kept making excuses as to why she couldn’t.
*At a young age, Mary lost her daughter and that experience made her want to live the very best life she could. Four years later, Mary started her business at 24.
*Science and spirituality are currently at crossroads. It is backed by science that you can change your reality just by using your words.
*How did Mary come up with the idea for her book?
*Mary created a communication strategy to help her customers become happier after a phone call. It increased her business by 35% in just one year! To add to this, Mary’s business was debt collections and you know no one is ever happy when they hear from you.
*Soon after, Mary was teaching this strategy to other business owners and helping others.
*And then… Mary went through a devastating divorce and it knocked her completely off her feet.
*Honestly, the communication strategy she’d developed 10 years prior was what saved her.
*You have to continue in your life despite all the rocky ups and downs.
*Mary was in a very negative space and things were not manifesting well in her life.
*You have to get in control of your words, behaviors, and actions in every aspect of your life. All possibilities exist for you.
*You have to release the traumas you have stored in your body because they do affect you, whether you realize it or not!
*How can business owners take actionable steps to leverage the power of their words?
*Goal-setting is a very powerful way of connecting and building neural pathways. There’s a reason why goal-setting works!
*Typically, the people who have a clear plan and actions steps set in place are the ones who get results.
Making the Maven Episode 114: You don’t make money off the Groupon deal itself, you make money on converting potential customers into real clients.
Cath Cox has been a licensed massage therapist in Colorado since 1999. After trying nearly everything to get clients through her door (she was hustling her butt off), and it not working, Cath decided to finally try Groupon because she had nothing else to lose. To her surprise, she was getting consistent clients through the door and was able to boost her business from three clients a week to three a day within a couple of months. How did she do it? Find out, in this week’s episode.
Key Insights & Aha Moments
*I have a new gift for you guys! Struggling to get consistent clients in the door? Download my 5 Steps to a Waitlist Wellness Practice.
*How did Cath get into massage therapy?
*When Cath made the transition from the bar industry to massage therapy, did people think Cath was crazy?!
*After school, Cath knew she wanted to start her own business. How did that experience go?
*Cath is such a go-getter. How did she get this ‘can do anything’ mindset?
*When Cath finally settled on her massage style (ashiatsu), she hustled her butt off! When she wasn’t marketing, she was busting her butt finding clients. She went down to fire stations, doctor offices, gyms, etc looking for clients.
*Despite busting her butt, Cath was not getting anywhere in her business. She was seeing three clients a week if she was lucky.
*Cath didn’t hear great things about Groupon, but as she was getting nowhere with her business, Cath decided to try it out and see what happens. She had nothing to lose!
*Keep in mind, you don’t make money off the Groupon deal itself, you make money on converting them into real clients.
*Because massage students were not well trained in marketing, this is where people fail flat with Groupon. They get the clients, but then they don’t know how to convert them into lifelong customers.
*Cath went from three clients a week to three clients a day within two to three months of using Groupon.
*The good thing about getting an influx of people through your door — you can really hone your sales speech.
*Cath shares some tips on how people can use Groupon to kickstart their business.
*What’s the max amount of clients you want to see each month or even each week? Set that cap early in the business.
*Some final thoughts about from me about today’s interview before we wrap up the show.
Making the Maven Episode 113: The journey looks so different for everybody. Just keep in mind the real success is in the progress.
Lori Kennedy is the Founder of The Wellness Business Hub, a website that offers health and wellness professionals resources on what they need to know to launch a successful practice. For so many students who recently graduated, they are not equipped with the knowledge of going out there and making their own business succeed. When Lori started her own practice, she made so many mistakes and wished she had a place like The Wellness Business Hub to go to. On the show, Lori discusses why single sessions don’t work for your patients or your business, how owning a business isn’t always for everyone, and so much more!
Key Insights & Aha Moments
*Before we get started with today’s interview, don’t forget I have a new freebie for you!
*It’s hard to find other local practitioners who want to collaborate. It’s the scarcity mindset!
*How did Lori become a wellness practitioner?
*Lori has never worked in a 9-5 office setting. She always knew she wanted to go into this field.
*It’s painful to change, so that means the pain you experience has to be so great that it’ll motivate you to find alternative solutions.
*Do you want to work evenings and weekends? Is that’s what’s best for your lifestyle? No? Then why are you doing it?!
*After you get out of school, it’s so hard to make the mental shift that you’re now, also, starting your own business. So many wellness practitioners invested in their craft, but don’t even invest in the business side of things!
*If you want to stay at your full-time job and help people for free, that’s okay too.
*Starting your own business isn’t for everyone. It takes a lot of self-work.
*Unfortunately, it’s not profitable nor is it helpful to only see a client one time. So, why are we selling only single sessions?
*What’s your ‘why’ to being a health practitioner? Like, the real why behind why you do what you do?
*The only reason why someone doesn’t take action is because of what’s going on inside their head.
*Lori has a course on how to create your own signature program without overwhelming yourself!
Making the Maven Episode 109: Your audience actually likes to see how you handle things when they go wrong. It makes you seem more human!
Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week’s show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips!
Key Insights & Aha Moments
*Do you suffer from underpricing your services? Then you don’t want to miss out on my workshop!
*Molly is working with Les Brown … as his mentor! How did this happen?
*How did Molly get started in all of this?
*Shoutout to Pat Flynn’s podcast for helping both myself and Molly see what was possible!
*Molly launched a course to help cure the ‘starving artist’ syndrome; it did well for a little while, and then it fell flat on its face!
*Molly has been working with Facebook Live only since June of last year!
*Molly recalls how heart-wrenching it was to have her course fall flat on its face.
*Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around.
*Sell the course first before you create and prepare for the course!
*By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy!
*Are you afraid to go on Facebook Live? Molly has some truth bombs for you.
*So, why are video and Facebook Live so darn important?
*Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience!
*How can you build confidence on Facebook Live?
*Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it’s not related to your business.
*Do you feel like you have ‘nothing to talk about’? Molly also addresses this on the show!
*Molly discusses how she uses Facebook bots the smart way, not the spammy way.