The Marketing Secrets of Wellness Business Owners Part 2
Michelle McGlade

Michelle McGlade

Making the Maven Episode 111: Believe it or not, you can create a fantastic offer that will attract your dream clients.

 

We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing featuring me, Michelle McGlade! If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.

Key Insights & Aha Moments

 

*Last week we talked about the fact you can create an automated marketing system without being tech savvy.

*This week we’ll be discussing how you can create that — amazing — offer to attract your dream client.

*What are some of the benefits of creating a free offer?

*When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it!

*How do you even begin to create a free offer?

*Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling.

*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.

*Leverage search engines! Forums are not dead. In fact, they’re very much alive.

*Need examples? Stay ’till the end where I’ll lay it all on you, via Michelle McGlade style. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!

The Marketing Secrets of Wellness Business Owners Part 1
Michelle McGlade

Michelle McGlade

Making the Maven Episode 110: Automate your business and reap those client benefits with yours truly, Michelle McGlade!

 

Are you feeling like you’re getting nowhere with your wellness business? Well, I decided it’s time to stop this nonsense and get your butt moving in the right direction. This is why I created a three-part series on the ‘secrets’ to marketing. To be honest, they’re really not that secret, it’s just that it seems nobody out there is using these very important tips! This week dives into secret number one: How to automate your marketing system without being tech savvy.

Key Insights & Aha Moments

 

*What are some of the marketing secrets every wellness business owner needs to know?

*You can create a marketing system without being tech savvy!

*You can create a fantastic offer that will attract your dream clients. Yes! It’s true!

*You can fill your email list up with people who want to work with you before you even talk to them one-on-one!

*This week let’s dive into secret number one and help you get your butt moving and those clients coming in.

*By the way, I have a new freebie for you guys!

*Okay, so how can you get your automated marketing system set up when you’re not tech savvy?

*Are you burned out that you’ve been doing ‘everything’ and no new clients are coming in through the door?

*Here are the five ways I, Michelle McGlade, get great engagement from my email list and get them to take real ACTION.

*Grab your pen and paper here!

*Let me dive deeper in step 2 on how to bring in that REAL email list engagement.

*How do you create a strong brand message?

 

Getting Over Your Facebook Live Fears
Molly Mahoney

Molly Mahoney

Making the Maven Episode 109: Your audience actually likes to see how you handle things when they go wrong. It makes you seem more human!

 

Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week’s show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips!

Key Insights & Aha Moments

 

*Do you suffer from underpricing your services? Then you don’t want to miss out on my workshop!

*Molly is working with Les Brown … as his mentor! How did this happen?

*How did Molly get started in all of this?

*Shoutout to Pat Flynn’s podcast for helping both myself and Molly see what was possible!

*Molly launched a course to help cure the ‘starving artist’ syndrome; it did well for a little while, and then it fell flat on its face!

*Molly has been working with Facebook Live only since June of last year!

*Molly recalls how heart-wrenching it was to have her course fall flat on its face.

*Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around.

*Sell the course first before you create and prepare for the course!

*By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy!

*Are you afraid to go on Facebook Live? Molly has some truth bombs for you.

*So, why are video and Facebook Live so darn important?

*Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience!

*How can you build confidence on Facebook Live?

*Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it’s not related to your business.

*Do you feel like you have ‘nothing to talk about’? Molly also addresses this on the show!

*Molly discusses how she uses Facebook bots the smart way, not the spammy way.

 

 

Build Better Relationships Without Being Promotional
Michael Roderick

Michael Roderick

Making the Maven Episode 108:
How can you break into an industry when you know nobody?

Michael Roderick went from high school English teacher to a Broadway producer in under two years. How did he do it so darn quick? Michael says it’s due to the connections he’s built. Michael explains that going to networking events is so cringe-worthy because you often get bombarded by people trying to promote their stuff and who, frankly, have the whole ‘building meaningful relationships’ thing all wrong. How can you avoid being like one of those people and how can you break into an industry where you know no one? Michael shares his tips!

Key Insights & Aha Moments

  • You want to grab a pen and paper for this podcast episode and listen to it twice!
  • How did Michael Roderick go from an English teacher to a Broadway producer in under two years?
  • The first year of teaching completely destroyed Michael. He had to break up a ton of fights and got things thrown at him.
  • How can you make a good connection with someone at a networking event without being too ‘networky’ about it?
  • So, why did Michael leave his career as a Broadway producer and how did he get to ‘here’?
  • Where does Michael’s very strategic thinking come from? How does he have so much wisdom?!
  • How do you break into an industry when you know nobody?
  • Michael has 4 networking archetypes: The sharks, the dolphins, those who are drowning, and the lifeguards.
  • How can you approach and build a relationship with a stranger? Let’s do a quick recap.
  • Michael explains his GATE strategy, which stands for Give, Ask, Thank, and Experiment.
  • Very, very rarely does someone say a proper ‘thank you’ to someone.
  • Formulas are great for marketing but awful for real-life implementation. It’s easy to consume 3 tips, but following those 3 tips to the letter will not give them the same results.
  • If you’re not being you, people will see it and they will not be able to build trust with you.

Putting Yourself out There Without Being a Sleazy Salesman
Nicole Barsic

Nicole Barsic

Making the Maven Episode 107:
Are you really struggling with what to stay and how to say it? Here’s a coaching call you don’t want to miss.

Nicole Barsic has been working her butt off with her new health business. She and I sit down to talk about how she can approach new clients and prospects without it being weird or awkward. In this coaching call, I offer some tips on how she can feel more comfortable in front of someone at a networking event or even in a group setting. It’s okay if you don’t click with everyone, but there are still ways you can build a relationship without being a weirdo!

Key Insights & Aha Moments

  • Want to know how to launch and grow your wellness business? Join the Facebook community!
  • Where is Nicole currently stuck in her business?
  • What was Nicole doing before she became a health coach?
  • Nicole started taking her business seriously in March of this year.
  • It’s difficult getting things done with a new daughter in the mix.
  • Nicole desperately needs a structure or some sort of outline for her business.
  • How can Nicole make a true connection with potential clients or even just build more meaningful relationships?
  • If you simply don’t ‘click’ with a fellow business person, then don’t try and force the relationship.
  • Nicole recently scheduled a coffee meeting with a potential client. What’s the best ‘non-awkward’ way to pay for the coffee (since she invited) without it being weird?
  • Are you struggling with what to say to a potential client and how to say it? Here’s my take on why you are.