Let’s go back to getting started in your business. I’m hearing it everywhere right now and I want to make sure that I’m being as clear as I can be on what you can focus on that will actually start bringing you in money as soon as possible!
When it comes to getting your wellness business started, how should you go about marketing yourself to prospective clients? What are you doing right now to do that? I know that many of you are struggling with all of the ideas that you hve in your head, but how or where do you REALLY take action?
Getting Your Business Started The Right Way
The simplest answer I can tell you on how to get your business started the right way is to just take action! Any action! Something that moves you into the direction of clients! Typically, I see three things happen where people are unable to move forward.
Some of you stay frozen in fear.
You tend to get caught on the hamster wheel of collecting information, but you’re not actually doing anything with it.
You are taking action, but doing it on the wrong things. Spending time on items like business operational activities or administrative items won’t bring in clients!
Soooo… as uncomfortable as it may be, the very first thing you need to do is to put that business owner hat on! Get focused on sales and marketing.! I REPEAT, focus on sales and marketing! Because when it all comes down to it, if you don’t have any clients, all of the operational stuff you’re spinning your wheels on doesn’t even matter!
Trust me, I understand you want to have an online presence. But obsessing over the preparation of having a beautiful and perfect online space doesn’t matter since nobody is even searching for you! Bottom line, it’s a nice to have, not a need to have!
So get started on your business the Maven Way – work on client generating activities! Get your butt out of the seat and start talking to people about you and your business! Focus on meetings and placing yourself in front of potential clients, set clear goals on action items to work on, create a comprehensive marketing plan to attract your ideal client and be consistent!
DON’T STRESS over colors, logos, websites, copy for website, surfing the internet, getting all free downloads or info, etc. Be targeting, consistent and aligned! You’ll quickly be focusing your time on the right activities instead of going nowhere!
As entrepreneurs, we have to be really honest with ourselves. If we’re not succeeding, we’re the reason!
Sarah is an empowered sensuality & fertility coach, with over a decade of experience helping driven women and entrepreneurs reclaim healthy, happy sex lives, and discover deep wisdom, love, and trust within – through the process of claiming shameless pleasure and sensuality. She’s had her own podcast, led workshops & retreats, coached individuals and groups, and created a complete program for women looking to reclaim sensuality & fertility. This girl has been around the block, searching for the best non-dogmatic methods and philosophies to empower extraordinary women in their search for well-being and we’re so lucky to have her here today!
Key Insights & Aha Moments
* Sarah discusses how sensuality and pleasure are the touchstones for lasting empowerment, and the ultimate path to breaking through plateaus in business.
* She has found parallels between birthing babies as a doula and birthing a business
* Rupture to rapture – What was her personal journey?
* What broke down for her and led her to this empowering place.
* Sarah has a really unique background
* As someone who has always thought outside of the box and branched out to do her own thing, she’s comfortable making the “next step” and helping other goal-oriented women do the same.
* She finds that she doesn’t even really fit into a category when doing her taxes anymore because what she does is so unique!
* Her outer work is reflected in her inner work and it has helped her come to know herself as a woman and entrepreneur
* Enjoyed teaching yoga and body work working with women one-on-one was when things really launched for her
* Now tailors her work with women to focus on reproduction and pre/post natal care, as well as being a doula
* She has found powerful synergies between personal growth as an entrepreneur and how a woman grows and develops physically and emotionally when birthing babies
* Works with women entrepreneurs to open themselves up for self-care and self-love
* How do women realize that having a deeper connection and love with your body is an important part in their business and life?
* Sarah walks us through her very own rupture to rapture and how hitting rock bottom helped her move forward and slow down
* What are the warning signs women have
* Sarah has openings in her calendar for discovery calls. Are you a fit for my RADIANT + Sensual Entrepreneur program? Website below
I found Sarah’s message to relevant, since I called my first business my business baby. Literally! This was my rupture to rapture moment! I built it from the ground up and it was a reflection of everything about me! But I got myself too attached. I was willing to give anything to this business, but it really had to stop. It was getting detrimental to everything else in my life. I was putting too much pressure on myself and I’ll never make this mistake again! I gave more to my business than I did to myself and it was so hard to disconnect from that business. It almost felt like I had to kill my “baby” in order to get back to a healthy lifestyle! While it was a powerful experience, it’s definitely not recommended. Think about how much you’re giving your business and how you’re balancing your business and life! It’s so important!
I had a really great question from one of my beautiful members of the free facebook community. Claudia was wondering Online Business or Local, Which Is Better? If you already have both of those things going for you, which is better? From her perspective, they’re both very different. Since I have experience with both of those two worlds, I would agree with her. However, to come a little bit full circle on that thought, I do believe there are a lot more similarities than we realize.
Online Business or Local, Which Is Better
So, to get a little clearer on this thought. When you just have a local business, it’s still pretty important to have an online presence. You’re obviously focusing on being a better pillar in the community, and networking more one-on-one, but it’s still important to have a website, or at least be on Facebook. I mean, everyone is on Facebook, which means you have to be on the top of their minds.
Now, if you’re going to have a virtual model for your business, there’s always a big, big emphasis on creating your presence online. However, I think it’s just as important to create your presence locally, too. You don’t need to emphasize it as strongly as if you had a brick & mortar business, but word of mouth spreads like fire, and can really help you excel in your online business too! These are where I see the most similarities between the two.
So, which one is better? You know, I don’t think it’s an either/or situation. I think it’s more about understanding what type of business that you want, and how you want to structure it to meet your lifestyle goals!
It’s important to focus on the business side of things before you begin selling your services!
Michelle Grasek is a certified acupuncturist who started her business two and a half years ago. She teaches fellow acupuncturists online how to become good at marketing, so they can get clients, help more people, and get paid what they’re worth! Michelle shares a very important tip that she wished she knew before she even started her website. Here’s a hint: Always check whether you can legally use your business name before creating one!
Key Insights & Aha Moments
*I’ve relaunched my free Facebook community!
*Two Michelles are coming to you today!
*Who is Michelle? She’s an acupuncturist who has her own online business.
*Why is Michelle changing her name? She didn’t check whether her website name could be used for business purposes.
*Michelle started her business 2.5 years ago and it’s grown to something so big since then!
*What kind of feedback is Michelle getting from her community?
*Why is marketing so hard?
*We often feel so insecure becoming the ‘expert,’ despite spending so much money to go ahead and be one!
*Set up your business first, and then become an acupuncturist.
*How does Michelle help acupuncturists get clients?
*You can be available to your community, but you still have to build deep relationships and connections if you want to get anywhere.
*A lot of people don’t want to spend or invest money into their business. How does Michelle handle clients who have a bad money mindset?
*If it doesn’t cost you money, it’s going to cost you time.
*Confidence — the piece is huge to creating a successful marketing plan/advert, and so many of us struggle with it, especially when we’re so brand new.
Before we wrap up, I just want to nudge you to think a little bit more about what you’re focusing on, vs. what you should be focusing on. I know so many people are focusing on the wrong things! They spend way too much time invested in their logos and graphics, and not enough time actually getting out there and getting clients. Don’t get me wrong, it’s important to focus on that, but at the end of the day you don’t have a business if you’re not making money!
One of my dear clients is a health coach, and is thinking about seeing clients only on Wednesday and Sunday. She’s currently working a full-time job, and is worried that only working these two days will put off some of her clients. Of course, she wants to keep her boundaries, but at the same time, perhaps she should become more flexible/available for her clients. So what is the best way Set Your Boundaries?
For me personally, I believe it’s important to set your boundaries right away. When you set strong boundaries, you will attract the right types of people you want to work with. So, if you only want to work Wednesdays and Sundays? Then do that! Since this is your business, you are more than able to run things your way! And you know what happens? Your clients will conform to your business schedule and will show up.
I just want to share one more example before we end today’s Maven Mini. These boundary issues seem to show up in the different ways. So, another client of mine is in the acupuncture business, and is working part-time on it. After digging into her business a little bit, I found out she was seeing clients at all times of the day, and at any day of the week. There were no boundaries!
As you can imagine, she was having some challenges with this schedule. For one, she never got a break! I highly discourage this. SET YOUR HOURS. If you don’t, then you’re going to find yourself having an impossible schedule, and your business will slowly begin to own you, instead!