You Invest in Your Craft, Yet You Don’t Invest in Your Business
Lori Kennedy

Lori Kennedy
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Making the Maven Episode 113: The journey looks so different for everybody. Just keep in mind the real success is in the progress.

 

Lori Kennedy is the Founder of The Wellness Business Hub, a website that offers health and wellness professionals resources on what they need to know to launch a successful practice. For so many students who recently graduated, they are not equipped with the knowledge of going out there and making their own business succeed. When Lori started her own practice, she made so many mistakes and wished she had a place like The Wellness Business Hub to go to. On the show, Lori discusses why single sessions don’t work for your patients or your business, how owning a business isn’t always for everyone, and so much more!

Key Insights & Aha Moments

 

*Before we get started with today’s interview, don’t forget I have a new freebie for you!

*It’s hard to find other local practitioners who want to collaborate. It’s the scarcity mindset!

*How did Lori become a wellness practitioner?

*Lori has never worked in a 9-5 office setting. She always knew she wanted to go into this field.

*It’s painful to change, so that means the pain you experience has to be so great that it’ll motivate you to find alternative solutions.

*Do you want to work evenings and weekends? Is that’s what’s best for your lifestyle? No? Then why are you doing it?!

*After you get out of school, it’s so hard to make the mental shift that you’re now, also, starting your own business. So many wellness practitioners invested in their craft, but don’t even invest in the business side of things!

*If you want to stay at your full-time job and help people for free, that’s okay too.

*Starting your own business isn’t for everyone. It takes a lot of self-work.

*Unfortunately, it’s not profitable nor is it helpful to only see a client one time. So, why are we selling only single sessions?

*What’s your ‘why’ to being a health practitioner? Like, the real why behind why you do what you do?

*The only reason why someone doesn’t take action is because of what’s going on inside their head.

*Lori has a course on how to create your own signature program without overwhelming yourself!

The Marketing Secrets of Wellness Business Owners Part 3
Michelle McGlade

Michelle McGlade

Making the Maven Episode 112: You can fill your email list with clients who want to work with you before you even talk to them! Take it from me, Michelle McGlade!

 

We’re on the last marketing secret! Yes! I know you have so much fear around ‘what to do,’ so hopefully this series has cleared things up for you. All three of these episodes build on each other, so be sure to re-listen to the episodes if you’re getting stuck or confused. On this week’s marketing secret, I show you how to build a nurture sequence in your email list to help build those relationships and get clients in your door before you even have a face-to-face conversation with them!

Key Insights & Aha Moments

 

*We’re on the last secret in this three-part series!

*Also, don’t miss out on my new freebie! The five steps to a weightless practice!

*Now, let’s finally dig into the last and final secret!

*Whether you’re doing it offline or online, at the end of the day it’s all about relationships.

*Do you have any limiting beliefs behind this?

*Grab a pen and a paper! I’m about to show you how to do a nurture sequence.

*Go back and re-listen to these three marketing secret episodes. They all build on each other!

*Did you find these episodes helpful? I have a high-touch program available that can help you keep yourself accountable and you can ask me any questions you may have! Check out the Wellness Marketing Master Class with myself, Michelle McGlade, it is in the show notes!

The Marketing Secrets of Wellness Business Owners Part 2
Michelle McGlade

Michelle McGlade

Making the Maven Episode 111: Believe it or not, you can create a fantastic offer that will attract your dream clients.

 

We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing featuring me, Michelle McGlade! If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.

Key Insights & Aha Moments

 

*Last week we talked about the fact you can create an automated marketing system without being tech savvy.

*This week we’ll be discussing how you can create that — amazing — offer to attract your dream client.

*What are some of the benefits of creating a free offer?

*When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it!

*How do you even begin to create a free offer?

*Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling.

*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.

*Leverage search engines! Forums are not dead. In fact, they’re very much alive.

*Need examples? Stay ’till the end where I’ll lay it all on you, via Michelle McGlade style. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!

The Marketing Secrets of Wellness Business Owners Part 1
Michelle McGlade

Michelle McGlade

Making the Maven Episode 110: Automate your business and reap those client benefits with yours truly, Michelle McGlade!

 

Are you feeling like you’re getting nowhere with your wellness business? Well, I decided it’s time to stop this nonsense and get your butt moving in the right direction. This is why I created a three-part series on the ‘secrets’ to marketing. To be honest, they’re really not that secret, it’s just that it seems nobody out there is using these very important tips! This week dives into secret number one: How to automate your marketing system without being tech savvy.

Key Insights & Aha Moments

 

*What are some of the marketing secrets every wellness business owner needs to know?

*You can create a marketing system without being tech savvy!

*You can create a fantastic offer that will attract your dream clients. Yes! It’s true!

*You can fill your email list up with people who want to work with you before you even talk to them one-on-one!

*This week let’s dive into secret number one and help you get your butt moving and those clients coming in.

*By the way, I have a new freebie for you guys!

*Okay, so how can you get your automated marketing system set up when you’re not tech savvy?

*Are you burned out that you’ve been doing ‘everything’ and no new clients are coming in through the door?

*Here are the five ways I, Michelle McGlade, get great engagement from my email list and get them to take real ACTION.

*Grab your pen and paper here!

*Let me dive deeper in step 2 on how to bring in that REAL email list engagement.

*How do you create a strong brand message?

 

Getting Over Your Facebook Live Fears
Molly Mahoney

Molly Mahoney
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Making the Maven Episode 109: Your audience actually likes to see how you handle things when they go wrong. It makes you seem more human!

 

Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week’s show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips!

Key Insights & Aha Moments

 

*Do you suffer from underpricing your services? Then you don’t want to miss out on my workshop!

*Molly is working with Les Brown … as his mentor! How did this happen?

*How did Molly get started in all of this?

*Shoutout to Pat Flynn’s podcast for helping both myself and Molly see what was possible!

*Molly launched a course to help cure the ‘starving artist’ syndrome; it did well for a little while, and then it fell flat on its face!

*Molly has been working with Facebook Live only since June of last year!

*Molly recalls how heart-wrenching it was to have her course fall flat on its face.

*Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around.

*Sell the course first before you create and prepare for the course!

*By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy!

*Are you afraid to go on Facebook Live? Molly has some truth bombs for you.

*So, why are video and Facebook Live so darn important?

*Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience!

*How can you build confidence on Facebook Live?

*Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it’s not related to your business.

*Do you feel like you have ‘nothing to talk about’? Molly also addresses this on the show!

*Molly discusses how she uses Facebook bots the smart way, not the spammy way.