Brodie talks about cutting down the noise and building a business with your strengths, not with your weaknesses.
Brodie Welch is an acupuncturist, a holistic health counselor, and more! Brodie’s wisdom on how she achieved success is something to pay attention to. I was very interested to hear from Brodie on how she came to the decision to expand her business. Brodie was very open throughout the interview and talked about some of the growing pains she has been having since making that decision. She is the perfect example of how you can take a one-to-one business model and convert it to a one-to-many. I hope you like the show and I always welcome feedback on what you think!
Key Insights & Aha Moments
*Brodie was doing what she loved, but it was a little too much.
*While Brodie was adjusting to parenting her step kids, she realized quickly her business needed an extra set of hands.
*There’s never really a ‘right’ time to hire an extra set of hands, but when you do you’ll realize you can bring more to the table.
*As a wellness professional, it can become really easy to get lost in the ‘hustle’ of it all and not be as yin and balanced as you’d like to.
*Brodie moved to a town where she didn’t know anybody.
*Going out and pursuing your personal interests and hobbies helps you meet new people. Tell them about what you do!
*Provide people with an incentive to take a risk. Give them a coupon or something similar to make it easy for them to try something new.
*Brodie is very interested in providing value to her patients.
*People are problem-aware, but might not be solution-aware.
*Brodie has invested in a business coach. She believes in shortcuts. You don’t need to reinvent the wheel.
*Brodie found Quiet Power Strategy, by Tara Gentile, to be extremely helpful. The book talks about running a business that matches your lifestyle.
*You’re never going to know it all, but you do know enough to help someone.
*It was hard for Brodie to get a realistic view on what her true role was as a wellness professional.
*Patient education and expectation management is an incredibly important part of the business.
*Brodie just launched a class on the basics of Chinese Medicine.
*Brodie sent out a survey to her mailing list to ask what they wanted from her and she listened to their responses.
*It’s a different ‘animal’ trying to communicate your message and your trustworthiness through the Internet.
*Do you ever feel alone in your business?
Brodie shared with us how she was able to grow her acupuncture practice very quickly and to create a consistent stream of leads in less than six months. How did she do it? Networking in her own community played a critical role to her success.
You can apply this as well, by selectively choosing your networking opportunities that place you in a manner that makes you shine! Instead of going to a networking event surrounded by other industry experts, branch out, go to a yoga class or join a book club and get more involved with the community.
My listeners often ask me how they can get referrals or recommendations from their current client base. I know this is something everyone struggles with, so I wanted to talk about it in this Mini Maven episode.
First of all there’s three main components to getting great referrals. Number one, and probably the most important one of them all, is to ask. Nothing will happen if you don’t ask! Number two, what kind of people should your clients send your way? Make that clear to them. Be specific on what you do and what kind of problems you help solve. Number three, set some clear goals in the next couple of days on which client you want to ask and then take action!
Feel free to let me know how these three things worked for you and keep sending in your questions!
Entrepreneurs seem to approach generating cash flow all wrong.
Brandy Lawson is a common-sense problem solver and second generation entrepreneur. She has been in business for herself over the past four years and had a career in corporate America previously. Brandy is a tech-savvy chick and offers some great advice on why entrepreneurs should always have a password manager. Brandy also sheds light on some common problems/challenges entrepreneurs face on a day-to-day basis and how you can solve them. I love, love Brandy’s advice and I hope you do too! Listen in for more.
Key Insights & Aha Moments
*Thank you everyone for your iTunes reviews and feedback!
*Brandy is a tech chick.
*Why should you have a password manager?
*One of the biggest contributors to Brandy’s success has been having a business coach.
*Brandy loves the WordPress community.
*Community is impactful both for individuals and for businesses.
*You need a business best friend. It’s a little different than a coach and a community.
*The evolution doesn’t stop as a business owner.
*Brandy’s parents opened a restaurant the same year she was born. She has seen what the ‘inside’ looks like.
*Cash flow is one of the biggest challenges entrepreneurs have to face.
*You can solve your cash flow problem by identifying your target market.
*Who are the clients you’re talking to and what are you helping them with?
*Are you overwhelmed? Well, that’s because you haven’t figured out how technology can strategically serve your business.
*Now that you have clients, who are your ideal clients?
*Have an exit strategy for your not-so-ideal clients.
*If it’s not a right fit, then it’s just not the right fit. Don’t waste your time!
What really stood out to me in Brandy’s interview was narrowing your focus away from money and on your target market instead. This solves so many cash flow problems, but it can be hard to see when you’re too focused on generating more money to keep the business afloat! A bit of a Catch 22, I know, but I hope you stay tuned for Brandy’s interview and get a more in-depth explanation on how to get out of this loop.
I have been interviewed on a couple of different podcasts so far and through those conversations, I have thought about the highly important differences between being a manager of your business and being a leader for your business. The truth is you have to do both.
As a leader, you have to inspire others around your vision, seek new opportunities, and build meaningful business relationships. However, as a manager, there are many unsexy tasks that need to be handled such as invoices, employee management, and managing client expectations. I would like you to take the time to think about what percentage of your day you spend being a leader versus being a manager, and if it aligns well with your goals for your business.
One of the most difficult things is to help people understand their true value.
This week I have a wonderful, wonderful female entrepreneur named Liz Nierzwicki. Not only does she have her own yoga studio, but she’s also a published author and speaker. Liz’s work is fueled by passion and self-love. She is a big believer that there is nothing you can’t do when you have passion and a focus. I really hope you can take Liz’s message to heart as she is living her dream.
Key Insights & Aha Moments
*What does Liz do? She’s a rockstar entrepreneur!
*Liz is also a single mother. She is currently raising a 13-year-old.
*Why did Liz leave corporate? She actually got fired. It was a blessing in disguise.
*Liz was burnt out during the first year of her business. She knew she had to make changes.
*A lot of entrepreneurs are self-taught because there are so many things that need to be done, especially if you’re on a bootstrap budget.
*Entrepreneurs need to get offline to connect with their audience.
*One-to-one coaching gets better results than course programs.
*We need accountability and an outside support system, because we sometimes get in our own way.
*What has been a big contributor to Liz’s success? She says being a single mother has helped her understand the key principles of entrepreneurship.
*People have a tough time understanding their own value. Don’t put yourself on the back burner.
*Liz took a year off from dating. She decided to focus on herself instead.
*You have to run fully towards yourself, if you don’t, you’re holding yourself back from your business.
*Smash through those ceilings!
*People try so many different things to be someone they’re not. Just show up as you.
*You don’t mess with energy! Listen to your vibes.
*No matter what, focus on your health. Make the commitment to love yourself.
*Your self-love shines and helps other people.
Liz talks a lot about showing up for yourself, throughout the show, and that message really stood out to me. Honestly, I’m horrible at making time for myself, so how do I do it? Well, if it’s important to me, then I take the time to schedule it in my calendar. I schedule time to eat, learn, meditate, etc. This is the best way you can show up for yourself without losing track of all the little things in your day-to-day life. Don’t forget that you need love too, and you need to have a special space for that in your life.