Making Money. This isn’t a dirty word, it’s what you need! It’s what you want in your business to reach the level of success you’re looking for, desire and deserve! When you learn How to Increase Your Email Response Rate, you’ll be taking action to make that money!
Today I want to talk to you about how you can grow your email response rates by 10 times, simply by nurturing your leads. There are statistics out there on this! Instead of just shooting emails at them week after week, how about showing them around a little bit? When they come to you and join your email list, nurture and build a relationship with them. But how?
Think about it. When you invite someone over to your home for the first time, you don’t say, “Come over for dinner at 6pm” and just leave the door open with a little Post-It note on it telling them to come in and show themselves around! You greet them and probably give them a little tour and maybe put a drink in their hand.
Nurturing your email list is the exact same thing.
Another great example is dating. When you first date someone, in the beginning of your relationship what do you think would happen if you have a first date, than don’t hear from someone again for another week or two? Or three? They’re probably off your list.
You were so excited and were the most interested in them after that first date. What did you want to happen? You want them to call you the next day. The same is true with your email list.
Simply nurturing your email list gets results and is an answer for How to Increase Your Email Response Rate!
Say you’ve got an opt-in on your website. You’ve got a specific call-to-action that says “Join my email list” or “Download this awesome freebie”. That’s fabulous!
But do you have any kind of email sequence behind this to build the relationship? To date them, per se? I know what you’re thinking…
”I have no idea how to do that! What do I say or what to send them? I thought it was pretty damn good that I had an opt-in on my website to begin with!”
This is where we’re going to dig in. I want to share with you what your nurture sequence might look like so you can implement it today in your business model. When you property nurture the relationship with your new leads, you WILL get 10 times the email response rates!
You want to send out about four to six emails over a one to two week time period!
I know this feels uncomfortable. You don’t want to bother people, but I promise you that when you nurture the relationship, it will be worth it.
Think about that first date! That person wants you to give them a call. They want to hear from you and so do your leads because they’re giving you their name and email address for a reason! This is when they are the most interested in you and they want to hear more!
What should be in those emails?
Day Zero –
This is when they opt-in, You’re going to send them a nice welcome message and deliver whatever the freebie was that you offered. A nice general email with a download link will do the trick.
Day Three –
Send them a story. Relate to them. Show them that you understand how they might be feeling. Also, remind them to grab that freebie download in case they haven’t had a chance to check it out yet.
Day Four –
Show them that you can actually solve their problem. Whatever their struggle is, show them examples of things you have done.
Day Seven –
Deliver Proof. Build up that authority status, the trust factor, with this new lead. Provide a potential case study. Offer testimonials.
Day Ten –
Introduce the next step by inviting them in for a free consult. A complimentary call.
Day Eleven –
Give them a last chance offer.
This is a very tactical example of how over four to six emails within a one to two week period, you can begin to nurture and build the relationship.
Remember… you’re just starting to “date”. They’re interested and they want to hear from you!
This type of nurture sequence will help you gain 10 times the response that you are getting now. You will start getting people who WANT to take action! Once they sign up for that free consult, now you have a very warm lead that you’ll have an easier time converting into a client.