When Increasing Exposure for Your Wellness Business visibility is not a “nice to have”, it’s a requirement! You better start making getting exposure your top priority!
When I was first getting started with my holistic health clinic, getting exposure was definitely a top priority. Visibility wasn’t an issue for me. I did it very, very well. It helped to accelerate my results and allowed me to break even in the first months of opening my clinic and to begin turning a profit.
How did I do it? One word. Visibility. Before I even opened my doors I networked with:
Other business owners in the building my clinic was in
Local businesses in town where I was located
Groups like BNI and sites suck as Meetup.com
Members of the Regional Chamber of Commerce
Midwives and doulas
Every day I was doing something to be visible! But there was a problem with this approach that I don’t recommend for you. You see, I was trying to be everywhere and I was exhausted. My approach was not sustainable. There was no strategy behind my networking efforts except for trial and error. I was throwing things at the wall and seeing what would stick.
I finally started to evaluate, what’s actually working? What was actually making my business grow? I seriously didn’t have any measure of success except for saying, “I want clients coming in the door.” Which they were, but I didn’t really know from where. What was the best place to be spending my time?
I started to think more about sales and lead generation. My background was in Corporate sales, right? I realized that the best use of my time would be to go after deeper relationships instead of widely spreading my pebbles everywhere.
I knew that visibility was a requirement. I figured out that I was going to start leveraging partnerships for my business.
People buy from people they know, like and trust. This is how you get referrals. This is how you get testimonials. The same holds true for any type of business partner relationship as well. Whether it’s with other practitioners, business owners, etc.
What a great idea…but you may be wondering, “How do I do this, Michelle?”
Let me lay out some clear tips for you to begin to create and leverage partnerships in a much bigger way in your wellness business.
Get clear on your idea client.
If you don’t know whom you’re serving, it will be harder to find partners who are a good fit for you. You want to build relationships with people who have access to the types of clients that you serve best!
Create a dynamic, powerful message.
Practice makes perfect!
Be dynamic! Be confident! Be clear! Don’t let there be any gray area in your message…and be memorable. This can be a little uncomfortable and it may not just roll off your tongue. But this is where that practice is going to make perfect! If you need to, practice on video, watch it back and get comfortable with your message! It will get a little easier every time you reach out to someone new.
Begin to reach out.
Start connecting, asking for one-on-one meetings, and get yourself out there! Share what you do, who you’re an ideal fit for and ask how you can serve them in return, because partnerships are about making it a win-win.
Remember, visibility, my dear mavens, isn’t a nice to have… it’s a requirement! I know that you have a great passion to serve people and deserve to work with your idea clients. And you deserve to make great money doing it!
Visibility in your community and showing up with confidence will help you find the success you’re reaching for!