In entrepreneurship, it can be tempting to quit, but you have to remind yourself why you started in the first place.
I’m so excited to have Jordana Jaffe on the show. She is the guru of Facebook groups and is a really, really excellent Facebook strategist. In this interview, I pick Jordana’s brain about how to keep an engaged community on Facebook, but let me tell you, Jordana offers a lot more insight and expertise than just that on today’s show. We also talk about the real entrepreneurial journey she has faced and we really pull back the curtains on this one. Many might not know she has been an entrepreneur for nine years and that there have certainty been some struggles along the way.
Key Insights & Aha Moments
*Jordana first became an entrepreneur when she was 24 years old.
*She started as a professional organizer, business coach, and then in 2015, she began to focus on Facebook groups.
*Before you create a Facebook group, make sure you actually want one. Do not create something you won’t use in the future.
*Ask yourself why you want to create a Facebook group. What’s the driving force behind it?
*To promote your group, tag it onto a platform you already use on a regular basis. For example, on a newsletter.
*Have a ‘no risk freebie’ waiting for your followers in the Facebook group. Not many people have been doing this key trick yet.
*Entrepreneurship is an ongoing commitment to keep going, especially when there are invitations to quit.
*When is it a good time to outsource? The sooner the better.
*We start businesses to help people and to live our ideal life.
*Once you’ve identified a problem, the solution begins to slowly reveal itself.
*What we focus on is what we create. What is the sentence in your head that keeps coming up? Identify the negative in order to create the positive.
*Jordana recommends to hire a coach to help you through your entrepreneurial journey and to get clarity.
When Jordana talked about tapping, I really resonated with what she had to say. I personally have used tapping on days where I haven’t gotten much sleep or on days where I just wasn’t feeling it! This has been a life saver for me to bring energy into my day. If it’s not something you’ve tried, I encourage you to consider!