Work Backwards from the End-Goal | Byron Morrison | MTM082

Byron Morrison

Get comfortable with being uncomfortable.


Byron Morrison is a corporate dropout, much like the rest of us. He was overweight, stressed, and unhappy with his marketing job. He kept fooling himself into thinking that it was the company he hated, but after a job interview, he quickly realized it was really the career that he hated. He decided to quit everything, and go back to school for nutrition. Today, he’s the Founder of Tailored Lifestyles, where he offers habit, nutrition, and fitness coaching.

Key Insights & Aha Moments


*How did Byron get started as a coach?

*Byron was overweight and stressed when working at his corporate job.

*What’s the wellness industry like in the UK?

*Solid business skills are what’s missing in the wellness industry.

*Byron wants to help people who are just starting on their fitness journey.

*At the end of the day, it’s all about relationships.

*It’s harder to build trust and a strong relationship online.

*Make sure your niche and your passion are aligned.

*What kind of goals has Byron set for himself?

*Byron had a huge fear of failure when he first launched his business.

*How did Bryon structure and achieve his goals?

*Everything always takes a little longer than you think.

*What’s Byron’s book about?

{Free Download}You Don’t Suck Worksheet

Maven Moment


I want to quickly share a thought about finding your target market. I don’t think you should pick a career if you’re not passionate about it. So many people pick particular niches because they think it’s marketable, and it might be, but are you passionate about it? Because if you’re not, it’s just going to be an uphill struggle.

Mentioned in This Episode



Maven Inner Circle

Making The Maven Community on Facebook

Connect with Byron





If you’re faking it, people are going to work it out quickly, and stop trusting you. Click To Tweet I realized at a job interview, that it’s not the job I hate, it’s my entire career. Click To Tweet Once you start getting comfortable, it’s death. Click To Tweet