Creating a People Business in a Tech Business
Gavin Zuchlinski


Making the Maven Episode 104:
Creating a People Business in a Tech Business

Gavin Zuchlinski is the Founder of Acuity Scheduling for the last 11 years. Acuity is an online appointment scheduling software. He originally created the product for his mother who was just bombarded with client appointments the manual way. On today’s show, Gavin discusses the very human aspect to his tech business. Gavin is hyper customer-focused and whenever he has to bring more people on as his company grows, he feels slightly guilty! He believes a small company can best serve their customers and make that experience very personal.

Key Insights & Aha Moments

  • Don’t forget to join the free Facebook community!
  • Gavin created Acuity for his mother, who is a massage therapist.
  • What kind of things did Gavin ‘invent’ when he was a young child?
  • Did Gavin grow up with a lot of ‘woo-woo’ in his life?
  • Gavin’s product is the perfect product for a wellness practitioner.
  • When did Gavin take the leap from having Acuity as a side hustle to making it a full-time job?
  • Gavin was heavily into Buddhism when he was in high school and college and that has really influenced him on how he conducts his business.
  • Gavin prides himself on having not just good customer service, but a good customer experience, as well, for his product.
  • The Acuity social media page is filled with puppies and kittens.
  • Fun fact: I have four cats.
  • How did Gavin grow from geeky/tech guy to a leader?
  • Gavin always has personal struggles when he hires new people. He wants to keep the company small and personal.
  • Gavin has a special gift for Michelle’s audience!
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[bctt tweet="People helping people, what a unique idea! Mixing that with a technology company." username="mcglademichelle"] [bctt tweet="Some people I meet, their idea of success is counting the number of people below you. For me, that’s not it at all." username="mcglademichelle"] [bctt tweet="I really love where Acuity is and I love supporting small businesses too." username="mcglademichelle"] [bctt tweet="Tech is just a tool. The real way you build a great product is by listening to your users." username="mcglademichelle"]

Mentioned in This Episode Maven Inner Circle Maven Facebook Group Business Building Rockstars Show Acuity Scheduling