Making the Maven Episode 105: How Many Customers Does It Take to Grow a Six Figure Business?
Jason Van Orden has been an online marketer for the last 13 years and has launched over 60 online courses, has 7,000 students, and has done $7 million in revenue. On the show, Jason discusses where online marketing is going, how to grow your email list where you can successfully grow a 6-figure business, and how he ‘overcame’ imposter syndrome.
Key Insights & Aha Moments
*First things first, is Jason still in a band?
*Truth be told, Jason had no idea he’d end up as an entrepreneur.
*Why did Jason quit his job cold turkey?
*Do you have the confidence in yourself to rise to the occasion and figure it out when things go wrong?
*How much does mindset play into Jason’s day-to-day life?
*Despite the amount of success Jason has received, when he tried to start something new, he had impostor syndrome.
*When it comes to online marketing, how does a total newbie get into this field?
*With the popularization of the internet, more people are able to show up and be seen. The gatekeepers have essentially been removed.
*If we depend only on those blockbuster #1 sellers, they are only capable of solving a fraction of the world’s problems. This is why the world needs small businesses and people like you.
*If you have 3,000 people on your email list, you are able to tap into a six-figure business.
*How does someone first grow their list to 3,000 people?
*Jason stays connected with his community by having zoom chats with them. This allows him to understand his target audience a lot better.
*Is it possible for you to be too niche or too targeted?
*Show up consistently and results will start snowballing for you.