I want you to have a successful business and live your passion. I want you to reach and touch more people. Because guess what, this industry isn’t growing… it’s booming! You’re in demand and I want to see you flourish! Take advantage of the opportunities out there and be a leader within this industry. But, I want to talk to you about The One Thing You Need More Than a Pretty Website, And It Costs A Lot Less!
Let’s talk about investing in your business more strategically. Let’s think about the logical steps you need to take to build a successful business when you’re first starting, versus just throwing things at the wall and hoping for the best. I’ve tried that. It’s no fun!
Maybe you’ve been in business for a year. I know there are a lot of you out there who have been at this for a while, too. Maybe you’ve started and stopped. You’re on repeat!
So you’re juggling the side hustle, along with your family at home. I get it! But I also get that you’re still committed to getting in front of your computer whenever possible. When you do that, do you find yourself saying “Okay, now what do I do, again?”
You’re looking for the steps of action!
And that’s when you pull back. Because this building building thing really scares the beejebees out of you! There is fear. It’s wasting your time. On all the wrong activities!
Or you’re wasting money on all the wrong methods, resources and content. This is where the website comes into play. You just want to get started on ANYTHING that is going to start getting results for you!
Just remember. Fear is normal! You’ve never done this before, so why would you know exactly how to do it? You’re going to experience a margin of error, so get over having to be 100% perfect all of the time. It’s just not going to all be right the first time around.
So where do you start? What action step can you take so you stop wasting time and you don’t stay stuck in the overwhelm and waste your money?
A Business Card
How crazy is that? This is a great item you need to build a successful business, especially when you’re first getting started. And it’s so much less expensive than a website! It’s something that is easily available to all of you. And it can be such a strategic item to help you get started in your business!
When I was first getting started, I was out quickly looking for spaces to rent, potentially in another practitioner’s office. I wanted my own clinic, but step one was to find the space. So right before I graduated, I was out and about, going online, looking for spaces two to three months before graduating. I wanted to find that perfect opportunity.
But I couldn’t find what I wanted. Either I didn’t respect the business owner because it wasn’t how I could see myself running a business that way, or they wanted me to sign a super restrictive contract that didn’t align with the goals I had for my business.
So I was encouraged to just start my own business!
This was when I really took the time I need to find the right space. I finally found one, but we needed to do a build out. Now, I’m graduating and it’s looking like the build out and opening for the clinic won’t be happening until November. And I’m getting stressed.
But, I have about 6 months to really get things right. Most people would focus on getting their website absolutely perfect, than twiddle their thumbs, and wait.
But I got myself a business card, instead.
I started networking and connecting with people in my community. While I certainly didn’t plan on having this six month crash course in opening my own business, it turned out to be the best thing I could have done.
That business card was key! It got me out, connecting and telling people about myself and my business before I was even ready to.
Give yourself a runway, too! Here is why I advocate for that.
I see many of you working on logos, on websites. You’re working on getting your space set up perfectly. You’ve been preparing. But than you’re open and ready, and you’re waiting for the phone to ring with new clients. And it’s not happening.
You didn’t invest any time in building your snowball! You didn’t give yourself that runway to let people know what you and your business were about! This takes time.
Magically having your website go live doesn’t flip a switch and automatically make your phone ring!
It’s so much less expensive and more impactful for your business in the long-run.
Of course, you DO need a website. They are really important, especially for local businesses. They can be a launching ground and where you’re driving people, no matter what type of lead-generation you’re doing. You want to make sure that website is speaking to your target market and the SEO you’re using is getting eyeballs to the pages!
But, I do think there is a strategic order when you’re first starting.
So the ultimate takeaway? Get a business card! And now I hear the objections. Things like:
I don’t have a logo yet
I haven’t decided on my business name
I don’t have a domain
How could it possibly make sense to go about these things in a different order, Michelle?
Those things can all be changed later easily. So what should you put on your business card?
Your phone number
An email address
That’s it! Make sure people have a way to contact you and get out there and network! Don’t let the self-sabotage and fear ruin it. You have to start talking to people and you need to practice talking to people!
Get comfortable with your message and talking about yourself and business. The sooner you do that, the sooner you’re going to see results, aka clients, in the door!
Of course, there are way more steps in this that I’m not able to cover in one blog, but I wanted to give you one thing that you can do right away that will be so effective in your business. And it’s cheap!