Are you struggling to be visible to potential clients?
I hate to break it to ya, without clients you can’t be a healer and help people! It’s your job to do everything possible to grow your business, so you can’t hesitate to be visible!
It’s time to stop hesitating to put yourself out there for fear of rejection, being viewed as too “salesy” or even looking stupid in front of your wellness peers. This is your business!
You may not notice this right away for yourself. But, if you have these traits you more than likely have a fear of putting yourself out there.
Are you constantly preparing for any of the following?
How you’re going to be working with people
Going over your notes
Studying and restudying the treatment plans that you learned in school
Telling yourself you need to take another course in “fill in the blank”
To become more of an expert in “fill in the blank”
The thing is… you ARE the expert! You are the maven in your field, but you need to stop focusing on your expertise and start focusing on what to do to grow your business!
Fear of Rejection
My clients talk a lot about this as they resist going on social media and being visible. They don’t even want to start a Facebook page or posting to it because they don’t want to be rejected.
Maybe it’s not sending up a follow-up e-mail to a lead or to your friends and family because you don’t want to be rejected.
Or maybe you think you don’t know what to say and you let the fear win!?
Looking Stupid In Front of Peers
I’ve felt this way.
It can show up as you not wanting to speak up or speak your mind. You’re afraid to put your opinion out there, especially if you don’t agree with the majority. You shrink. You’re not willing to be visible and you’re afraid you will be judged or they will tell you you’re wrong.
Being Viewed as “Salesy”
This is avoidance. When you’re afraid of this, you start avoiding contacting people or avoiding following up with a lead. Or, you just don’t reach out to anyone. Do you claim you’re just too busy? I see this one often with clients. What is really happening is fear and resistance and ultimately self-sabotage. You’re really screwing yourself because you’re not growing your business and you’re avoiding it for all of these reasons.
Fear is real!
The difference between successful wellness biz owners and those who aren’t? Visibility.
So how can you specifically reach out to people in your network?
Client #1 reached out with a great question about what to say to people.
“What do I say to an acquaintance who I’m talking to and let them know that I help women avoid overeating and show them how to reverse pre-diabetes when they are overweight? I don’t want to feel like I’m targeting or judging them.”
Client #2 asked:
“Can I just reconnect with someone on my list, ask them to meet for coffee without talking about my business until we meet? It feels better and more natural for me. I just want to catch up with them and I genuinely do want to. Is that okay?”
What you need is reassurance because of all the fears that are coming in.
These tactics and tips will help you feel more confident and be more visible.
1. You need to be more clear when you’re reaching out to people.
Be clear on the relationship that you have with the person before reaching out. It will help you identify what you should say to them, how to position it and what to expect in return!
So around Client #2’s question above, yes! Send that email, make that phone call and connect! There doesn’t have to be a lot of pressure around telling them about your business. Just get together!
If you’re genuinely interested about what is going on in their life, they will probably be genuinely interested in learning more about what is up with you. Let the conversation flow naturally.
This is a little different than Client #1’s question above, when reaching out to an acquaintance.
I would say something more like, “Hey, I haven’t heard from you in awhile and I was thinking about you. Actually, I’ve started a new venture lately” or “I’ve launched a new business” or “I’m doing health coaching and wondering if there is a potential for us to partner or cross-refer or help one another in some way, shape or form. Would you be interested in getting together?”
In this scenario, I’d call it out. It will NOT feel genuine if you’re pretending that you want to get together with them and really only want to discuss your business and haven’t chatted with them in years. Be upfront and clear.
So again, be CLEAR about what type of relationship you have with the person you’re reaching out to and go with what feels most authentic.
2. Remember the people you reach out to.
They are busy running around and worrying about all of the things going on with them. They’re not thinking about you and helping you grow your business! So remember, they’re not rejecting you, they just aren’t going to respond right away because they have many other things going on in their lives. You need to bug them a little bit!
That being said, you have to bug people in a really kind and gentle way and you will need to follow up…maybe two or three times before you hear back! A creative way to this is to say, “Hey, don’t know if you saw my email or not. You’re probably busy like everybody else, but I just wanted to let you know that I’m genuinely interested in getting together. Can we find a time in the next week or two?”
That’s it! If you don’t hear back, you could say something like “Hey, are you dead? Are you okay? Just kidding, but I haven’t heard back from you and I’m wondering why. Nudge, nudge. Don’t mean to be a pest, but I’m really interested in catching up with you!”
The big take-away?
You can’t reach out just one time!
Remember, they’re not rejecting you because they don’t respond right away. It’s OK to bug them a little bit because they have a million other things going on, just like you.
3. Persistency wins the day.
It’s a numbers game. The more people you talk to, the more likely you are to find a lead and/or client. The more no’s you’re getting, the closer you are to that yes!
You need clients and the number one job you have right now is to do everything you can to grow your business! Growing your business means being visible and reaching out to your network.
Make a list of five people right now to reach out to and follow-up with. Get that definite yes or no, because you deserve to make the money that you desire in your wellness business!
This talk has been inspired by my interview with Nicole Longstreath in this week’s Making the Maven podcast. We talked about choosing a medium that’s a right fit for you. If you don’t feel comfortable writing, then you’re likely not going to enjoy doing it, which means you won’t be consistent with it.
I truly believe you need to leverage your strengths all the way and if you prefer speaking, then start a podcast instead! In order to build the know, like, and trust factor, you have to put out consistent content.
The second step I would like to talk to you guys about is to focus on creating high value content. Again, this continues to build the know, like, and trust factor. When you can bring your audience value, they’ll want to come back time and time again to hear what you have to say.
How do you get to rock star status with your content? Writing about a problem your ideal target market constantly has and solving it. If you really want to stand out and attract those ideal clients, you have to, again, consistently put content out and provide high, high value. That’s it!
I know it’s simple, but it can be so, so difficult to apply. Let’s take action on this. Set a time in your calendar to create content and make a list of your target audiences’ problems. What kind of questions are you getting over and over? Answer them! Those could be excellent topics that you can include in your content creation strategy. Get to work guys!