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The Marketing Secrets of Wellness Business Owners Part 2
Michelle McGlade

Michelle McGlade

Making the Maven Episode 111: Believe it or not, you can create a fantastic offer that will attract your dream clients.

 

We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing featuring me, Michelle McGlade! If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.

Key Insights & Aha Moments

 

*Last week we talked about the fact you can create an automated marketing system without being tech savvy.

*This week we’ll be discussing how you can create that — amazing — offer to attract your dream client.

*What are some of the benefits of creating a free offer?

*When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it!

*How do you even begin to create a free offer?

*Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling.

*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.

*Leverage search engines! Forums are not dead. In fact, they’re very much alive.

*Need examples? Stay ’till the end where I’ll lay it all on you, via Michelle McGlade style. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!

The Marketing Secrets of Wellness Business Owners Part 1
Michelle McGlade

Michelle McGlade

Making the Maven Episode 110: Automate your business and reap those client benefits with yours truly, Michelle McGlade!

 

Are you feeling like you’re getting nowhere with your wellness business? Well, I decided it’s time to stop this nonsense and get your butt moving in the right direction. This is why I created a three-part series on the ‘secrets’ to marketing. To be honest, they’re really not that secret, it’s just that it seems nobody out there is using these very important tips! This week dives into secret number one: How to automate your marketing system without being tech savvy.

Key Insights & Aha Moments

 

*What are some of the marketing secrets every wellness business owner needs to know?

*You can create a marketing system without being tech savvy!

*You can create a fantastic offer that will attract your dream clients. Yes! It’s true!

*You can fill your email list up with people who want to work with you before you even talk to them one-on-one!

*This week let’s dive into secret number one and help you get your butt moving and those clients coming in.

*By the way, I have a new freebie for you guys!

*Okay, so how can you get your automated marketing system set up when you’re not tech savvy?

*Are you burned out that you’ve been doing ‘everything’ and no new clients are coming in through the door?

*Here are the five ways I, Michelle McGlade, get great engagement from my email list and get them to take real ACTION.

*Grab your pen and paper here!

*Let me dive deeper in step 2 on how to bring in that REAL email list engagement.

*How do you create a strong brand message?

 

Getting Over Your Facebook Live Fears
Molly Mahoney

Molly Mahoney

Making the Maven Episode 109: Your audience actually likes to see how you handle things when they go wrong. It makes you seem more human!

 

Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week’s show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips!

Key Insights & Aha Moments

 

*Do you suffer from underpricing your services? Then you don’t want to miss out on my workshop!

*Molly is working with Les Brown … as his mentor! How did this happen?

*How did Molly get started in all of this?

*Shoutout to Pat Flynn’s podcast for helping both myself and Molly see what was possible!

*Molly launched a course to help cure the ‘starving artist’ syndrome; it did well for a little while, and then it fell flat on its face!

*Molly has been working with Facebook Live only since June of last year!

*Molly recalls how heart-wrenching it was to have her course fall flat on its face.

*Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around.

*Sell the course first before you create and prepare for the course!

*By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy!

*Are you afraid to go on Facebook Live? Molly has some truth bombs for you.

*So, why are video and Facebook Live so darn important?

*Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience!

*How can you build confidence on Facebook Live?

*Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it’s not related to your business.

*Do you feel like you have ‘nothing to talk about’? Molly also addresses this on the show!

*Molly discusses how she uses Facebook bots the smart way, not the spammy way.

 

 

Moving Those Big Boulders
Michelle McGlade

Michelle McGlade

Making the Maven Episode 106:
Do you feel like you’re just pushing tedious sand? Here’s how you can fix that.

This week’s episode just has yours truly, Michelle McGlade, talking one-on-one with you! Do you feel like you’re just pushing sand in your business right now? How do you go from sand to moving full-on boulders? Well, today, I dive in and discuss some of the ways you can get out of the ‘hustle’ and be more strategic in your business, so you can get the results you so, so desperately want.

Key Insights & Aha Moments

  • This week’s episode consists of just yours truly, Michelle McGlade!
  • As we reach into the fourth quarter, do you feel like you’re just pushing sand around and you’re not getting much progress done on your business?
  • How do you move those big boulders forward?
  • I worked with a lovely woman named Alicia at the start of the year. When she arrived at my doorstep, she was overwhelmed and doing ‘all the things.’
  • She was feeling defeated, her confidence was low, and she was feeling scared because she wasn’t getting the results she wanted.
  • What was her goal with her business? This is what we had to first get clear on before moving forward.
  • After she finished working with me, she was ecstatic. She learned a new skillset on how she could go from idea to production to making money.
  • Focus on only one or two things instead of ‘all the things.’
  • So, how do you flip the switch?
  • Let me give you a couple of tips on how to begin a process like this.
  • Look at the numbers first. You’re making decisions from the heart, but not the numbers.
  • Where are things today and where do you need to go to next?
  • Next step: Set a goal! Once you have a goal, you can create an effective plan.
  • When you have the plan, then you can begin outsourcing it to a team member! Also, be sure to add it to your calendar, so you know what needs to be done and when.
  • I do a quick recap towards the end, just in case you need a quick reminder of what to do next.
  • Okay! Now it’s time for listener questions. I answer a Question from Melissa who is trying to put all of her financial information into QuickBooks, going all the way back to January.

How Many Customers Does It Take to Grow a Six Figure Business?
Jason Van Orden

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Making the Maven Episode 105:
How Many Customers Does It Take to Grow a Six Figure Business?

Jason Van Orden has been an online marketer for the last 13 years and has launched over 60 online courses, has 7,000 students, and has done $7 million in revenue. On the show, Jason discusses where online marketing is going, how to grow your email list where you can successfully grow a 6-figure business, and how he ‘overcame’ imposter syndrome.

Key Insights & Aha Moments

  • First things first, is Jason still in a band?
  • Truth be told, Jason had no idea he’d end up as an entrepreneur.
  • Why did Jason quit his job cold turkey?
  • Do you have the confidence in yourself to rise to the occasion and figure it out when things go wrong?
  • How much does mindset play into Jason’s day-to-day life?
  • Despite the amount of success Jason has received, when he tried to start something new, he had impostor syndrome.
  • When it comes to online marketing, how does a total newbie get into this field?
  • With the popularization of the internet, more people are able to show up and be seen. The gatekeepers have essentially been removed.
  • If we depend only on those blockbuster #1 sellers, they are only capable of solving a fraction of the world’s problems. This is why the world needs small businesses and people like you.
  • If you have 3,000 people on your email list, you are able to tap into a six-figure business.
    *How does someone first grow their list to 3,000 people?
  • Jason stays connected with his community by having zoom chats with them. This allows him to understand his target audience a lot better.
  • Is it possible for you to be too niche or too targeted?
  • Show up consistently and results will start snowballing for you.