I had the recent pleasure of meeting one of my mentors, Todd Herman, in person. This encounter really made me reflect on the progress I’ve had over the years, especially on the productivity side of things. I wanted to share some of the takeaways that I’ve experienced this year, as I built a business that fit more of my lifestyle needs in this Productivity Reflections and Musings episode.
One of the things I learned was that I was doing a pretty good job with goal setting, but I was not spending any time evaluating the personal side of my business. The truth is, business is personal. I honestly don’t separate the two. However, with that being said, I was not paying too much attention to the personal aspect of my day-to-day life. I wasn’t clear on goals for that side at all!
Another thing I learned about productivity, is that the thing I value in this business, for me, is really to do more in less time. When I started my first business, I was trying to do ‘all the things,’ and it drained me. On one hand, I did develop a very successful business, but it was at the expense of my well being.
Based on the experience I had, doing more in less time is really important to me. I don’t want to work extensive hours. I’m actually on a mission to see how few hours I can work, while still building a successful business. But while on this journey, I was rewarding bad behavior by moving quickly onto the next task once I completed the first item of business earlier than planned. I should be using that extra time to ‘enjoy life,’ as it were, instead of working, working, working.
One more thing that I’d like to add about what I learned about productivity is how I streamline my business. It’s not easy to streamline and make everything so seamless. Despite the goals that I have to do more with less, I was still biting off more than I could chew. And it’s forced me to stop, pivot, and re-focus myself. In fact, I’ve had to do this several times this year, to keep with my end-goal in mind.
So, that’s what I want to pass on to you today. Be clear on your goals and stay true to that. Even if it means stopping what you’re currently doing, and re-focusing.
I received a fabulous question from one of the members of my Maven Inner Circle community. She said I Need to Get More Clients in the Door ASAP, but didn’t know the best ways to make that happen! She asked the group what were some of the quickest ways of achieving this.
I love this question, because we’ve all been in this situation before. We’ve all needed to rocket launch our hustle. It happens to everyone when they’re just getting started. Actually, it happens to all business owners, at all levels, when cash flow becomes an issue. So, what should we do? Go after the low hanging fruit! You don’t want to start new initiatives when you’re running around with your head cut off. However, because you’re in such a panic, you don’t even see the fruit that’s hanging right in front of you.
In my opinion, the fastest way to get clients in your door is through one-on-one connections and leveraging those! So, that could come in the form of asking for referrals from your already-established clientele, going back and looking for clients who haven’t been around in the last few of months, and even talking to people who didn’t follow through on your treatment plan.
At the end of the day, it’s all about making the ask. If you don’t ask, your clients won’t know how they can help you! Make the ask and follow up with the people who have drifted away! It does not need to be much more complex than that. However, if you’ve exhausted those leads, then the next best thing is to go to speaking arrangements and conferences, where you can talk to multiple people at once. These are colder leads, but this is an excellent way to get new traffic through your door, and be seen as the expert.
Today I want to emphasise the importance of following up and relationship building, with Power Examples of How to Follow UP! As many of you know, you can’t have a business without relationships! People have to know, like, and trust you, before they do business with you. So many of you are making an effort only one time, or two times, but that’s not enough.
How many of you are actually investing in, and building, your relationships? Send me an email because I would love to know!
I’m going to go ahead and guess that you’re probably only investing in this aspect of your business less than 1% of the time. But, I have some really powerful examples to share with you today. I want to hopefully open your eyes on how important this stuff really is! I’m not going to lay down the usual 1-2-3 tips for you, because it takes more than 1-2-3 to build a relationship.
If you’re interested in my examples, then you’ll have to tune in to really get a 360 view of what you need to do, in order to get a head start, and build those meaningful relationships! You won’t regret it. My relationship building tactics have really paid off, and continue to pay off months and years after I’ve made the initial connection. I hope these examples inspire you to take action, and start building your business tenfold!