Claire Archer took the leap from corporate just two years ago and is on a mission to help women using a holistic approach to fitness and nutrition. Claire discusses the importance of establishing a support network of fellow entrepreneurs and mentors, how intuition plays a role in her business success and the challenges of putting yourself out there in social media platforms.
Successful business woman in corporate America, Jean Carucci, has taken the leap to female entrepreneur and shares her inspiring story of transformation. She talks about everything from leveraging your intuition, the importance of personal development and how information is a powerful tool for the new business owner.
Listen in as Alicia Civile, new solopreneur & skin care coach, describes how she took the leap to full time wellness biz owner and in 3 months time has made a big splash in leading a successful online business. You’ll be impressed by what she has accomplished in a very short time & how she did it.
There is a great lesson for holistic practitioners and wellness biz owners with regards to taking time for yourself and your business. You will hear me talk about this often and I usually say something like “slow down now so you can speed up later.”
Here are a couple lessons I learned the hard way:
Take time to work on your business plan
I have seen one of two scenarios when it comes to this lesson. First, I see practitioners who desire to be fully booked in their practice and are working to make more money ASAP. They spend time on their website which highlights their services and may even be developing a free e-book or writing blog posts about all the great things they have to offer.
The opportunity here is to slow down a bit and take the time to determine what results you have to offer, who are the ideal clients who want to buy this from you and create a targeted plan to reach them. This approach requires more time in the short term, but better and lasting results in the long term.
The second scenario I see are practitioners who already have great momentum in their wellness business and desire to take it to the next level. They desire a greater financial return now that they are “making it”. They continue to push faster and faster and often follow the business model of those around them. They fall in to the “should” trap and you will see them adding more practitioners or signing up for a larger space.
There is nothing wrong with this approach, but take time to think through if this is what you truly desire and if it is the best model to meet your lifestyle. If the answer is yes, then take time in the short term to create the structures, processes and plan to get you there so you will have lasting and more profitable results in the long term.
Taking time to plan in your business is the key. Revisit your plan quarterly and revise as needed.
Take time to work on yourself
Self-care is a critical success factor for holistic practitioners. Clients place a greater demand on your energy than other professions and as a result finding time away from your business to recharge must be included in your business plan.
One of the main scenarios I see are wellness business owners constantly struggling to make the money they desire. As a result, practitioners struggle with saying no to client appointments outside of established business hours and will often schedule clients when it is convenient for the client. There is a fear business will be lost and at the root there is a lack of confidence.
The opportunity here is to learn to set clear boundaries with your clients and make yourself a priority in your business. The truth is, your clients will respond more positively to you as a practitioner if your energy is abundant and confident versus exhausted and timid.
The other scenario I see are practitioners who are so busy they do not have enough time to see all the clients requesting their time – their “supply” of time does not meet the “demand”. They do not like to say no because they desire to help as many people as possible and therefore struggle to turn anyone away, have not raised their price in years and object to doing so. At the root there is likely an issue of self-worth.
The opportunity here is the same, make yourself a priority in your business. Many business owners I have worked with struggle with implementing a price increase or taking time off, but tell me once they do so, that their clients respond by saying “it’s about time”.
The key lesson here is to make yourself a priority in your business. Remember, without you, there is no business.
Slow down now so you can speed up later
Taking time to plan and investing time in your own self care will creating greater momentum for your holistic practice. I understand that it often feels like you “can’t” do these things, but trust me, they are non-negotiable if you desire to build a lasting, profitable and successful wellness business.
Identifying your ideal client for your holistic practice will provide a clear picture of who is perfectly suited to receive what you have to offer! When you have a crystal clear picture you will attract more of these individuals to your practice. The goal is to ONLY speak to this one person in all of your marketing communications.
So if I went to your website right now, read your bio, or reviewed your brochure – would I be able to clearly identify who your ideal client is?
You may have already identified your ideal client, but do you intimately understand their wants, needs and desires? Below is a guideline to help you get started!
Give your ideal client a name, gender, occupation, and age.
Create an image of them in your mind, find a picture of her or him on the Internet and keep this image in front of you when writing.
Describe a day in their life. Be as detailed as possible!
Now you are ready to answer some additional questions about your ideal client. Provide details!
My ideal client struggles with _____. These are their main complaints and should align to the conditions that you enjoy treating in your practice.
My ideal client feels ______ about their pain/struggle. How does your ideal client feel about their situation? What is their primary emotional status?
My ideal client expects _____ from me as their practitioner. What does a positive treatment experience look like for your ideal client?
My ideal client’s desires to ____. What are the ‘top of mind’ desires of your ideal client?
Deep down, my ideal client secretly desires to ______. What are the deeper desires that your ideal client really wants in their life, how do they want to contribute to the world?
The value in taking time to identify this information comes when you are able to go MUCH deeper than simply identifying the main struggles of your ideal client. It is important to become clear on who they are, their values, how they perceive their situation, and what they expect from you.
Once you have a vivid picture, you are ready to use this information in ALL of your marketing communications. Remember, you are speaking ONLY to your ideal client across ALL touch points.
This may feel uncomfortable, as if you are excluding potential clients. Instead, you will be attracting the ideal clients for you and these clients are ideally suited to LOVE WHAT YOU HAVE TO OFFER AND KEEP COMING BACK!