Ready to focus on what really can get your next client in the door? That’s easy… Focus on THEM, not you! So what do I mean by that? Your #1 Focus To Get Your Next Client is easier than you think!
This business that you’re building isn’t about you. When you took the leap to follow this passion, you had your own struggles. Maybe you had a health struggle and now you want to share the message on how to overcome it. You want other people to not struggle with it! You want to show them that there are alternative, holistic, natural options to heal themselves, right?!
But somewhere along the way, you started to lose your focus on that. You lost your focus on the people you want to help and you started focusing on you!
Think about that.
It’s showing up day in and day out as you build your business. There are two things that I see.
1. People who totally withdraw
If this is you, it’s showing up in the form that you are afraid to put yourself out there. You are just sitting there waiting for the phone to ring, but it’s not going to happen.
2. People who focus on perfection
You’re spending hours, maybe a whole week, writing and rewriting content for your blog. Or you’re being rigid with your to-do list and won’t consider yourself “ready” until that list is checked off.
In any of these situations, it’s simply not true!
There is the other side of the spectrum, too. Maybe you’re putting yourself out there, but your pain point is a bit different. You’re using all of the “me” language instead of the “you” language in everything that you do.
You’re hustling, you’re networking, you’re putting yourself out there. Awesome! But when you introduce yourself, you’re focusing on you and not on them. You’re talking about your credentials, your modality, all about the fabulous things you can do. It’s not about what the client wants or desires!
It can also show up in your online channel. On your website, for example. When a potential client lands on your website, they see tons of examples of what it’s all about, and they are learning all about you. But… they are not seeing what they want or what they desire. They are unsure of how you could actually help them.
Same thing with your writing in your blogs or emails. You include a lot of wellness speak. People may not know what that is! It’s not plain English. It’s not speaking to your client about what they want and desire. You’re using “me” language.
They want to know how you can solve their problem!
If you can talk about their problem in their language it’s going to be so much more powerful!
But why do you do it? You’ve forgotten about your passion and you’re not showing up in the right format for potential clients, but why?
It’s the fact that you’re new. You haven’t seen the level of success that you want and your frustrated. Sometimes you just don’t know what you don’t know!
If you’ve never done certain things before, it challenges your confidence. You’re looking around trying to compare, but you’re just not sure how to do it! I get it. You’re letting fear take over. You don’t want to look stupid in front of peers, colleagues, to potential clients. You’re afraid of making a mistake or of failing. But you can turn this around!
You have to start thinking about how bad you really want this! It all starts with ending your self-sabotage. Stop the language in your head telling you that you can’t do this!
Introverted? I don’t want to hear it! Most of us are introverted in the wellness business. That’s the profile! Many people are shy. Everybody is challenged with money. Everybody is challenged with time. Stop the self-sabotaging behaviors and look for where those negative thoughts live in your brain.
So how can you overcome this? Stop thinking about your limiting behaviors. Stop the self-sabotage. Get yourself out there!
Get targeted with your message and get rid of the “me” language!
To do this, you need to understand and define that target market! Do the research and understand what they want and desire. Than you need to craft your message. Just a few simple sentences of how you’re going to introduce yourself. And I promise you, it’s not this:
“I’m a licensed acupuncturist. Acupuncture has been around 3,000 years and the needles are hair-thin”
This is all “me” language. It has nothing to do with the clients that you want to attract!
The last thing to focus on is to work a little seed to plant for yourself. I know many of you are disappointed because you’re not getting the results you want and it’s affecting your confidence. Reset your expectations!
I really want you to think about who you are comparing yourself to. If you’re investing 10hours a week and building your business and you’re comparing yourself to someone who is only spending 8 hours a week, that’s not apples to apples. Stop setting unrealistic expectations for yourself!
Building a business takes way ore than six months. Start thinking about this as a long-term play that you’re in for the long haul. You want to look for the trend of growth in your business. Give yourself three years. I’m serious!
At first, you’re trying to get a few clients. Than, you are working to get consistent clients. And consistent clients equals a longer-term game. It doesn’t happen overnight! Nobody talks about how long it can take, but it does! Set clear expectations for yourself and your business!
Bottom line… keep your focus on them, not you!
Until next time!