This week’s Maven Mini is for those of you who are struggling to network effectively. So, when you’re just getting started in business, when you’re still working to get new clients and grow your business to the level that you desire, you should heavily focus on your sales and marketing strategy. When you start seeing that there are no results coming in, you begin to stop doing the work and maybe even lose faith, but this is mistake number one. You really have to persevere through it.
Networking never really goes away, especially if you’re a solopreneur. Frame it like this, you’re building a snowball, you’re pushing it up the hill and it’s getting bigger and bigger. But if you stop, it will melt and the fruits of your labor will disappear, so keep going!
The second mistake I see are for those of you who are going out to networking events and are putting yourselves out there. You make the effort to go, but you don’t take the time to follow up! Yikes! People don’t get to know, like, and trust you during their first meeting. Building strong connections and relationships takes time. People are often busy, so you need to remind them in a gentle way what you have to offer and don’t let yourself fall off their radar!
The last and final thing I would like to mention is that after you’ve gotten a client, you completely forget to ask them for referrals. Big mistake! Leverage your existing client base! It’s a great place to network and it’s easier. Remember, all you have to do is ask and people will often times be happy to help.
Are you thinking about starting a podcast? Try it and do it now. You won’t know until you start.
We’re going to do something a bit different today! I am celebrating my one year podcast anniversary with you guys. I believe the first episode I released was on July 6th and throughout the year, boy, did I learn a lot of stuff along the way. I think it’s so important to take the time to reflect and with that comes 15 reflections I personally have for what I’ve learned since then that I wanted to share with you. I just want to thank you so much for being apart of this journey. I love reading your feedback on iTunes and knowing that my guests have made an impact! So…Let’s get started!
Key Insights & Aha Moments
*I’m so excited! July 6th was when I released my first podcast episode.
*Thank you for being a dedicated listener.
*This podcast wouldn’t exist without you! Thank you for reviewing my podcast.
*So, what am I talking about today? Let’s stop and just reflect.
*I have 15 reflections for you about what I’ve learned during my last year of creating the podcast.
*We’re celebrating all week long! I’m giving away prizes and drawing up names.
*Thinking about starting a podcast? Try it and do it now. You won’t know until you start it.
*Podcasting isn’t for everyone. If talking is not one of your strengths or you don’t like it, then maybe try a different medium.
*Just because it’s the hot thing right now, that’s never a good reason to get into something.
*What makes a good show? A great show is about learning to be yourself.
*I listened to one of my early episodes and wow, what a really big change!
*You want to make sure that you’re recording when you’re at your best. If you’re not a morning person, then don’t record important shows at 8am!
*The podcast is evergreen, which is why it’s more important than ever to provide timeless value.
*It’s so important to find new and exciting people to interview. Get a fresh perspective.
*I really focus on getting people whose story isn’t being told loud enough in the industry now.
*Listen to your own show. Get some insights as to how you speak, interact, etc.
*Let’s switch gears on logistics about how to achieve consistency and get your podcast done realistically.
*I can’t tell you how batch recording has saved me. Recording an interview once a week was just not working for me.
*Audio quality does matter!
*When you can, outsource the sound engineering and editing.
*Podcasting isn’t a huge lead generation tool, but it’s a great marketing tool.
*I started to create a very specific promotional calendar for every single episode I aired and saw an increase in download numbers.
*Really stick with it even if you think no one is listening!