Haters are a good sign! Take it as a message that you’re doing something right.
It’s just me on this episode you guys! The reason for this is I really want to put a laser focus on one of the biggest areas many of you are struggling with, and that’s visibility. Do you feel like no one’s really listening? Do you feel like you’re just spinning your wheels and not getting anywhere? Yes? Then this episode is definitely for you. I provide some quick action steps to help you get out there. Honestly, I know it can be so overwhelming at first, but there’s nothing to be afraid of. Let’s get started!!
Key Insights & Aha Moments
*On this episode, you’ll get yours truly! No guest, just me and you.
*I know some of you are struggling a lot in your business, so this podcast is dedicated to helping you get started!
*Every morning I spend an hour on myself and this morning I was listening to Tim Ferriss’s podcast.
*Tim had Tony Robbins on his show and said something that really, really stuck with me.
*Knowledge without action is useless! With that in mind, let’s dive in…
*Okay, let’s talk visibility. Do you have a fear of putting yourself out there?
*Celebrate the haters!
*Despite all your social media posts, do you feel like no one’s really listening?
*You have to think about your marketing as getting your audience on your email list and then converting them. Using social media to get more visibility is great, but remember that’s not what you should be focusing on 100%.
*Online visibility is about networking and marketing yourself.
*I know this can get quite overwhelming!
*Network your behind off!!
*When I first tried to get my business online, I made mistakes too.
*Always go back to your strengths and use those. Replicating someone else’s social media tactics doesn’t always work.
*What are some of the first action steps you need to take?
*Get yourself a plan and set some goals!
*Do your market research.
*Develop a product your ideal customer needs, not wants.
*Once you know who you serve, it gets easier to get the right message out there.
*By the way, the doors are open in the Maven Inner Circle in case you want to get an extra boost of inspiration and support from like-minded entrepreneurs.
I know I just swore! I don’t do it often, but I just want to stress the importance of this. This topic has been on my mind a lot lately, especially because I was close to losing it this past week. I know I’ve spoken a lot about the importance of surrounding yourself with community and like-minded peers before. It’s also great to have a spouse or a partner, best friend, or family member to support you, but we all know as business owners, those aren’t always the best people to talk to you about business-related issues. As much as you love them, sometimes they just don’t understand!
So, I’m really going back to the power of community. The issue I was having came to me last week and it was unknown. I needed to process this, but I couldn’t really go out and talk to people about this issue right away. So, I lost my sh*t instead and let it all out in front of my mastermind sisters. I wasn’t necessarily looking for any feedback, just a place to vent.
Okay, here’s why this was so important. My issue happened on a Monday night and Tuesday morning I showed up at my business and I was a complete mess. I couldn’t focus! As soon as I was able to vent, I was able to move forward on my business and keep things flowing smoothly. The key thing is whatever is happening in your personal life will trickle into your business life, so you need to fix it ASAP!
As one of my mentors likes to say, you can have a bad day, but you can not have a bad week as an entrepreneur! It will crush you. It will really crush you. So, it’s kind of funny how life tends to circle around. My issue happened about a week or two ago, but the same type of problem happened to one of my clients recently. Meaning! If I didn’t have a community to vent to, then I wouldn’t have even been able to help my client. Of course, I told her the same advice. Do you have a place to lose your Sh*t?
The only person who can define your success is you.
On this interview, Stacy and I talk about the hustle and the ups and downs of entrepreneurship. Stacy Hartmann started out in corporate, has been in business for the last five years, and has had her own online business for the last two. Stacy talks about breaking through barriers and as you reach new ceilings as an entrepreneur, how those barriers never really go away. Towards the end, Stacy even flips the interview on me and asks me a couple of questions! I think the biggest takeaway is that success is about defining how you want to feel, not how you think you should feel.
Key Insights & Aha Moments
*Hustle never really goes away.
*Thank you so much for your feedback.
*Who is Stacy? She is a business strategist and coach.
*Stacy went from teaching at-risk kids success strategies to entrepreneurs.
*Does success really matter?
*Success is anything you want it to be.
*Stacy’s secret sauce was when she hired her first high-end mentor. She spent $7,500 to spend half a day with this person.
*Within two months of making that kind of investment, Stacy 4x her rates and did it fearlessly.
*Sometimes you just don’t know what you don’t know.
*We can’t really help anybody without closing the sale.
*What kind of business challenges has Stacy faced?
*Stacy has found that when she’s hit a wall and feels like giving up, she always finds a breakthrough shortly after it.
*So many people think that once they have clients or more income, they’ll be home free. However, both Stacy and I had those things and we still felt like something was missing.
*It boils down to your personal fulfillment. You can have a ton of business goals and still feel empty on the inside.
*Stay tuned to my personal story about success and what it means to me at the end of the interview!
I loved when Stacy talked about defining your own success. As many of you know, I built a very successful brick and mortar business, but after achieving business milestone after business milestone and hitting those goals, I still wasn’t fulfilled, at least not in the way I thought I’d be once I got to the end of the road. I still felt like something was missing and that something was just the fact that I wasn’t living my life the way I wanted to. I wasn’t putting my most authentic self forward and I knew something had to change. What I learned at the end of the day is that, success is about defining how you want to feel in your life and in your business. How do you feel now? Send me an email or comment!
I know so many of you are working so hard on getting your content out there and I know you guys are so focused on developing your course, program, or coaching package that the sexy ‘launch process’ can become so, so terrifying. After you’ve finished creating all of your product’s materials, how can you create a fabulous launch? Well, today’s Maven Mini dives right into how to Launch New Products!
Well, first and foremost, if you’re not making consistent money in your business and you’re still working on some of the basic things like building your email list, putting content out there, and developing a following, then you’re not going to have a very successful product launch. If you’re still in this stage of your business, you need to re-focus on those basic things first. I honestly don’t even recommend spending your time on a product launch at this point in your biz.
If you don’t have the sales and marketing down in your business, then you shouldn’t be using advance business tactics. It’s like building a house on a faulty foundation!
However! If you do have an audience and you have built a strong foundation for your business, then yes! Do a launch. Below are some of my behind-the-scenes tips on creating a successful product launch.
Okay. It first starts with planning. Eight weeks out, I set my launch date. I made sure my entire schedule was cleared for the first month, the first four weeks. I still had coaching clients, but I did not take on any new clients/products during this time. This time was spent doing market research (pricing, packaging, etc) and setting my goals for the launch.
When I had five weeks left until my launch date, I begin setting up an email marketing campaign for my already established readers. I do most of the techy stuff, like setting up the landing page and focusing on social media promotion packages, at around this time too.
Four weeks left, I push out the promotions that I had been working on all of last week. I send out blog posts and social media teasers about the product I’m launching. It is basically a four week campaign of pure product promotion.
Three weeks left, I worked on the sales page and identified who I could give free access to. For things like the inner circle or membership groups, I wanted to get people in early to test drive everything. I paid close attention to their feedback here and worked on improvements.
Two weeks out, promotions are still going on! I’m still showing up on social media channels and groups. I’m still talking about the product. I develop testimonials from the early birds who tried it. I add in an FAQ. I keep promoting!!
One week out, still not much different. Lots of promotions here. I do a webinar right before the launch of my big product to get people even more interested.
Two days left, I begin to personally invite people to learn more. A personal invitation is like the bow on top. I really believe it makes a huge difference. Also, do your final checks on this day too to make sure everything is looking good!
Day of launch, I do a webinar on the product, a huge, huge push to my list, and bam! You’re done!
Christine Egan is a cancer survivor with an incredible story to tell. When she was first diagnosed with breast cancer, her jaw had hit the floor. She was a health coach! She drank green smoothies, meditated, and did yoga, so how could someone so health-conscious get cancer? Well, it made her re-evaluate her life and to seek pleasure and satisfaction in every moment. This mindset shift turned out to be one of the happiest times of her life. As she shared her story with women across the globe, Christine realized that there was so much more to being healthy than green smoothies.
Key Insights & Aha Moments
*Please share this podcast!
*Who is Christine Egan? She’s a mom, wife to her high school sweetheart, and a cancer survivor.
*It was such a shock to Christine when she found out she had breast cancer because she was the healthiest girl in the room.
*Christine used a combination of both traditional and alternative medicine.
*Christine’s book, The Healthy Girl’s Guide to Breast Cancer, was written two years ago.
*What has happened to Christine and her book since then?
*Christine did have some fears that she was going to be burned at the stake for her alternative choice in medicine, for not putting her children first.
*What does Christine’s business look like today?
*The products you put on your body can be toxic to you. Christine found out after her diagnosis that the lotion she was using for the last 20 years had harmful ingredients in it.
*A reader, who was also a makeup artist working for a cancer-related non-profit, felt sick that she was using these harmful makeup products on women fighting cancer. She asked Christine for her help to create healthy, non-toxic products.
*Fast forward to today, Christine is about to launch her makeup product line, Life On Mars.
*What’s Christine putting on her skin nowadays? Coconut oil!
*Despite being in crunch mode to release the Life On Mars website, Christine still tells her team to practice self-care and to close that laptop by 4pm.
*What’s the story behind the Life On Mars name?
*What advice does Christine have for those struggling to get their business online?
*It’s important to not get sucked down a rabbit hole when you see other people succeeding. Stop! There’s room enough for all of us.
*What has Christine learned about business? Self-care has to come first.
*Best piece of life advice? Have fun! Flip those stories in your head.
*Look out for Christine’s audio book!
*Be sure to stay till the end where I share a story on how I recovered from a really tough injury.
Christine’s message about sharing your story and to not make it bigger than it is reminded me of a horrible accident that happened to me when I was ice skating. I fell so perfectly that I pretty much broke everything. I know, ouch, but looking back, that accident made me a better healer. Why? Just due to the nature of the injury, I knew I had to use both traditional and alternative medicine to help heal me.
When I came back, the doctors said I had made a full recovery, which was rare for the type of injury I had sustained. The entire experienced softened me and made me appreciate the power of both forms of medicine. It also made me more compassionate towards what my patients were going through too. The reason why I bring this story up is because there’s so much power to your story and what you tell yourself. You have a story like this as well. You had to overcome things in your past. How has it made you a better person?