Entrepreneurs seem to approach generating cash flow all wrong.
Brandy Lawson is a common-sense problem solver and second generation entrepreneur. She has been in business for herself over the past four years and had a career in corporate America previously. Brandy is a tech-savvy chick and offers some great advice on why entrepreneurs should always have a password manager. Brandy also sheds light on some common problems/challenges entrepreneurs face on a day-to-day basis and how you can solve them. I love, love Brandy’s advice and I hope you do too! Listen in for more.
Key Insights & Aha Moments
*Thank you everyone for your iTunes reviews and feedback!
*Brandy is a tech chick.
*Why should you have a password manager?
*One of the biggest contributors to Brandy’s success has been having a business coach.
*Brandy loves the WordPress community.
*Community is impactful both for individuals and for businesses.
*You need a business best friend. It’s a little different than a coach and a community.
*The evolution doesn’t stop as a business owner.
*Brandy’s parents opened a restaurant the same year she was born. She has seen what the ‘inside’ looks like.
*Cash flow is one of the biggest challenges entrepreneurs have to face.
*You can solve your cash flow problem by identifying your target market.
*Who are the clients you’re talking to and what are you helping them with?
*Are you overwhelmed? Well, that’s because you haven’t figured out how technology can strategically serve your business.
*Now that you have clients, who are your ideal clients?
*Have an exit strategy for your not-so-ideal clients.
*If it’s not a right fit, then it’s just not the right fit. Don’t waste your time!
What really stood out to me in Brandy’s interview was narrowing your focus away from money and on your target market instead. This solves so many cash flow problems, but it can be hard to see when you’re too focused on generating more money to keep the business afloat! A bit of a Catch 22, I know, but I hope you stay tuned for Brandy’s interview and get a more in-depth explanation on how to get out of this loop.
One of the most difficult things is to help people understand their true value.
This week I have a wonderful, wonderful female entrepreneur named Liz Nierzwicki. Not only does she have her own yoga studio, but she’s also a published author and speaker. Liz’s work is fueled by passion and self-love. She is a big believer that there is nothing you can’t do when you have passion and a focus. I really hope you can take Liz’s message to heart as she is living her dream.
Key Insights & Aha Moments
*What does Liz do? She’s a rockstar entrepreneur!
*Liz is also a single mother. She is currently raising a 13-year-old.
*Why did Liz leave corporate? She actually got fired. It was a blessing in disguise.
*Liz was burnt out during the first year of her business. She knew she had to make changes.
*A lot of entrepreneurs are self-taught because there are so many things that need to be done, especially if you’re on a bootstrap budget.
*Entrepreneurs need to get offline to connect with their audience.
*One-to-one coaching gets better results than course programs.
*We need accountability and an outside support system, because we sometimes get in our own way.
*What has been a big contributor to Liz’s success? She says being a single mother has helped her understand the key principles of entrepreneurship.
*People have a tough time understanding their own value. Don’t put yourself on the back burner.
*Liz took a year off from dating. She decided to focus on herself instead.
*You have to run fully towards yourself, if you don’t, you’re holding yourself back from your business.
*Smash through those ceilings!
*People try so many different things to be someone they’re not. Just show up as you.
*You don’t mess with energy! Listen to your vibes.
*No matter what, focus on your health. Make the commitment to love yourself.
*Your self-love shines and helps other people.
Liz talks a lot about showing up for yourself, throughout the show, and that message really stood out to me. Honestly, I’m horrible at making time for myself, so how do I do it? Well, if it’s important to me, then I take the time to schedule it in my calendar. I schedule time to eat, learn, meditate, etc. This is the best way you can show up for yourself without losing track of all the little things in your day-to-day life. Don’t forget that you need love too, and you need to have a special space for that in your life.
Experiment with your social media strategy to deliver meaningful content to your audience.
I catch up with Jennifer Dubowsky on today’s episode. I actually interviewed Jennifer last year. She was the very first person I had interviewed for the podcast, way back when! My good friend Jennifer is a Licensed Acupuncturist based out of downtown Chicago, Illinois. Since the last time we spoke, she has discovered she’s doing her best and most authentic work through writing. Not only has her writing led her to connect with more people all over the world, but it has also opened more doors and opportunities.
By the way, do you like the new look and feel of the podcast? Let me know what you think!
Key Insights & Aha Moments
*Thank you for listening and sharing your feedback. Please help spread the word about the podcast.
*Jennifer’s blog has attracted more opportunities for her and has built a deeper connection with her audience.
*This is not a message about starting a blog! It’s about doing your most authentic work through the medium you love the most.
*Jennifer didn’t even want to start a blog. She did it purely for marketing purposes at first.
*One of Jennifer’s goals in 2014 was to have an article published on mindbodygreen.com.
*Jennifer has gotten more involved with Periscope and highly recommends it.
*How has Periscope helped Jennifer’s business? It has made her more personable and approachable.
*Success with social media takes time. People need to warm up to you and get to know you before they buy.
*You have to be consistent with your social media content.
*Listen to your audience’s feedback and produce more of what they want.
*Experiment with your social media content and see what works best. Keep trying over and over until you have struck gold.
*Analytics will help you discover what’s working and what’s not.
*JUST DO IT! If you don’t like it, you can always delete it.
*What do you really have to lose?
*How does Jennifer manage the new doors opening in front of her? If she doesn’t feel good about it, she won’t do it.
*Decision making in business is easy when you know what you want and why you want it.
*You can never have enough haters.
Social media is a great marketing channel, which is why producing regular content is very important. However, you do want to evaluate your marketing strategy, frequently, to see what is working and what is not working. So many people miss this point that I would really like to drive it home. You never know 100% what your audience wants from you, which is why experimenting with your content strategy and analyzing the results is extremely beneficial.
Online marketing and social media trainer, The Stacey Harris, is our guest of honor this week! She brings her energy and experience to the show and offers business advice that I completely agree with of course! Stacey brings forward the importance of getting help and not going it alone in your business. She also stresses the importance of celebration. YES WE ALL MUST CELEBRATE MORE OFTEN.
You will also hear from Stacey about the importance of creating value for your tribe instead of focusing on the number or just building lots of content.Very smart piece of advice here!
Key Insights & Aha Moments:
You have two choices: you can let the wall stop you or you can climb the wall.
Trust yourself and your gut. You know more than you give yourself credit for.
Get help! Whether it’s from a coach or from your family or friends. Don’t go it alone.
Find a support system or a colleague who understands what it’s like to be an entrepreneur. Sometimes your circle of friends just won’t get the online or entrepreneurial lifestyle.
Constantly seeking instant gratification can wear you down. Acknowledge your accomplishments. Take a step back and celebrate!
Sometimes you have to shift your mindset in order to really grow.
The only person who should define what success is – is YOU.
Build value. The clients will come when you offer value, not the other way around.
WISDOM. This is the word I would like to use to introduce my guest this week. Laura Hulleman is a Life Mender and in this interview you will see clearly how she has not only done the internal work for herself, but also how her lessons are powerful tools she leverages in her coaching business. In this podcast episode, Laura shares her story of learning patience and humility and how that has served her to building a successful business. She also talks about a common challenge many face early on, not having clarity of your unique talents as a healer and therefore being unable to clearly identify who you serve and who wants what you have to offer.