Experiment with your social media strategy to deliver meaningful content to your audience.
I catch up with Jennifer Dubowsky on today’s episode. I actually interviewed Jennifer last year. She was the very first person I had interviewed for the podcast, way back when! My good friend Jennifer is a Licensed Acupuncturist based out of downtown Chicago, Illinois. Since the last time we spoke, she has discovered she’s doing her best and most authentic work through writing. Not only has her writing led her to connect with more people all over the world, but it has also opened more doors and opportunities.
By the way, do you like the new look and feel of the podcast? Let me know what you think!
Key Insights & Aha Moments
*Thank you for listening and sharing your feedback. Please help spread the word about the podcast.
*Jennifer’s blog has attracted more opportunities for her and has built a deeper connection with her audience.
*This is not a message about starting a blog! It’s about doing your most authentic work through the medium you love the most.
*Jennifer didn’t even want to start a blog. She did it purely for marketing purposes at first.
*One of Jennifer’s goals in 2014 was to have an article published on mindbodygreen.com.
*Jennifer has gotten more involved with Periscope and highly recommends it.
*How has Periscope helped Jennifer’s business? It has made her more personable and approachable.
*Success with social media takes time. People need to warm up to you and get to know you before they buy.
*You have to be consistent with your social media content.
*Listen to your audience’s feedback and produce more of what they want.
*Experiment with your social media content and see what works best. Keep trying over and over until you have struck gold.
*Analytics will help you discover what’s working and what’s not.
*JUST DO IT! If you don’t like it, you can always delete it.
*What do you really have to lose?
*How does Jennifer manage the new doors opening in front of her? If she doesn’t feel good about it, she won’t do it.
*Decision making in business is easy when you know what you want and why you want it.
*You can never have enough haters.
Social media is a great marketing channel, which is why producing regular content is very important. However, you do want to evaluate your marketing strategy, frequently, to see what is working and what is not working. So many people miss this point that I would really like to drive it home. You never know 100% what your audience wants from you, which is why experimenting with your content strategy and analyzing the results is extremely beneficial.