How to Pitch to Publications

How to PitchShout out to Brian for inspiring this week’s Maven Mini!

Today I want to talk to you about pitching or submitting proposals. Before you send out letters, you want to know what your goal is first. There’s a couple of different ways you can look at it. Are you going after building credibility for your brand or are you seeking for better opportunities that place you in front of your ideal audience? Getting clear on which one you’re after will help you with your journey.

After you’ve gotten clear, do your research. Who meets your criteria? When you’ve found 2-5 publications, research their content and see what kind of things they’re publishing. Really get to know them well, so that when you reach out you are speaking their language. What content do you want to provide? You can write something that’s related to your expertise, to your personal story, etc. What do you want to be known for? Align yourself to how you want to be presented in the market place.

The next thing you will want to do is write up a personalized pitch. Each publication will be different as to how they want you to submit your content to them. Be sure to read carefully what they’re looking for and follow their guidelines. Another tip is to not send any attachments. Send your article in the email itself and be sure to include any other relevant references or resources.

If you weren’t able to secure the opportunity, don’t let it discourage you! Keep trying.

Michelle McGlade, MBA, LAc | Podcast Host | Author | Speaker
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