Save your money and just talk to your ideal audience to see what they need instead.
I think I’ve found my clone! Katie and I agree on so much here. Katie Wyatt started out through the traditional corporate route, but everything for her changed when she got cancer. Through her journey she discovered the wellness industry and wanted to make a difference in people’s lives. She has had her online business for the last year and a half and shares some of her newbie mistakes when she was just getting started, on today’s episode.
Key Insights & Aha Moments
*Please review the show! It really helps spread the word.
*Katie had cancer and that’s what took her along this health and wellness journey.
*Katie is a solo-entrepreneur and hires freelancers for specific projects for her website. She also has a business BFF.
*Remember, you are the sum of the five people you hang out with.
*When Katie started, she didn’t know anybody.
*Katie really had to find her tribe and found an excellent support group, but it took her some time.
*Your success is my success.
*It’s good to get unsubscribed in your emails! The people who love you will stay.
*The podcast helped Katie grow. She started the podcast before she started the business.
*There are so many different types of Facebook groups, which is great because you’ll be able to find the one you resonate with the most.
*There’s so much power to being consistent.
*Katie has been doing this for the last year and a half.
*For Katie, it’s trying to re-frame what marketing really is. It’s about changing the way we feel about the selling process.
*At some point you have to stop and just trust yourself.
*Some of Katie’s first challenges were that she spent money on the wrong things.
*You need to have a support group or else you’ll go crazy.
*Katie was so desperate to succeed that she hired the first coach she spoke to.
*Stay till the end! I have a freebie for you.
Katie and I agree on so much, so it’s hard to pick one specific ‘Maven Moment’ in today’s interview. What I can say though, and it’s something not many of my previous guests have mentioned before, how you spend money during the first year can almost make or break your business.
Katie spoke about not being very wise with how she spent her money because she was in this ‘desperation’ mode. Instead of shopping around for a coach, she hired the first one she spoke to. Instead of talking with her ideal audience and seeing what they needed, she just jumped in with her two feet, which isn’t always bad, but it made her feel more lost.