Helllllooo! For today’s Maven Mini, I’m going to be sharing some thoughts on the The 4 Different Types of Buyers that step through your door. When you’re promoting a big event, or about to have a launch, you have to think about the different types of buying behaviors. Not everyone uses the same thought process when they’re about to purchase something.
We all have a buying type! I’ve been noticing lately that a lot of people don’t think about this very important aspect. I mean, to be absolutely truthful, I didn’t even think about this stuff when I was first trying to launch products on the online world either!
The 4 Different Types of Buyers
So, are you speaking to every single type of buyer in your email sequences? Here’s a quick list:
You have the spontaneous buyer. People who don’t really think about what they’re buying too much. They just buy it and maybe forget about it. They might not even read too much into what they’re getting.
The methodical buyers. These are the kinds of people who ask a lot of questions. They’ll ask question after question. The way I cater to these people is whenever I’m launching something, I keep a FAQ within the email to help answer their questions.
The humanistic buyers. These are the people who are moved by story. They want to know your story and how it came to be. They want to know your journey or even the journeys of others. Their buying behavior is directly impacted by how good the story is.
The last ones are the buyers who procrastinate. They are the people rushing in last minute to buy the deal. Cart is closing at 12am. They’re there at 11:59pm trying to buy. This is why it’s so important not to give up when you’re launching something, because there’s always a few last minute rushes towards the end. You really wanna push your emails out towards the very end. I send about 5 emails and I know others have sent out up to 7 informing their customers that the cart is closing!
So, there you have it! The 4 Different Types of Buyers. Which one are you? Are you catering to all of these types? If not now, then I do hope you keep this in mind whenever you’re about to launch something big for your audience!