Outsource Today and Get More Done | Kathy Goughenour

Kathy Goughenour

When you’re looking how to change yourself to get that elusive promotion, it may be time to see what needs to be changed in your life instead.


Kathy comes in with such a great mix of knowledge in today’s podcast! She has paid her dues in the Corporate World for 20 years. She even earned her MBA, just to feel stagnated in lower management. After a life-changing realization struck her, though, she took matters into her own hands, quit that corporate job and life changed dramatically! Now she helps other entrepreneurs find the perfect fit for outsourcing work in their business to a Virtual Assistant, along with training and coaching VA’s to be the best that they can be! Learn all about what you should be looking for in your next VA hire today!

Key Insights & Aha Moments


* Many are curious about how to get more hours in their day, but there is a lack of knowledge in this topic in the wellness industry, and in many others!

* She started in Corporate America for almost 20 years, but just wasn’t getting promoted and stuck in middle management

* She thought about how she could change herself in order to get promoted, which caused a lot of self-doubt

* Finally, she read Wishcraft by Barbara Sher and it changed her life

* She realized she could be a business owner and make even more money than she thought, even though she was 45 years old at the time.

* Her boss and many people closest to her told her she was making the biggest mistake of her life when she quit her job, but soon was earning double what she was making in Corporate America

* Was terrifying, but was more terrified of living her life being miserably unhappy in the Corporate World.

* Now she teaches others on how to become a VA, trains and coaches in an all-inclusive program

* Dirty secret about the VA industry – the majority of VA’s don’t actually know what they’re doing!

* How do you know what VA you should steer clear of?

* You get what you pay for. Professional VA average rate is $45/hour. If you’re looking at cheap VA’s, there may be a reason why they are so cheap (don’t know what they’re really doing).

* You’re only paying for the work you need a VA to do, so while it seems like a lot, you only need to use them as needed or for special projects.

* Hire a VA before you really need them so you aren’t stuck when you actually need them. Make sure you talk with them about what they charge and how they invoice.

* VA should be providing an invoice, an onboarding process, etc. If they don’t have these systems in place, run!

* Make sure you have a cap in place so you have budget flexibility

* Kathy recommends a 15 minute productivity secret – a weekly, biweekly, or monthly phone call on the day you usually plan your week on a consistent, standing date where the VA runs the meeting

* The more hours you have the VA working for you, the more frequently you should be meeting

* She is offering a free service, 1-time opportunity to meet with her for a VA matchmaking session

* Will talk about skills you are looking for, what you’re struggling with, goals and what a VA may be able to do and will email you 1-3 options to interview to see what may fit best with you and your business

* Email her Kathy@expertvatraining.com for this deal and say that you heard this on this podcast

{Free Download} The 3 Steps to Get Started

Maven Moment


Even though it feels like it may be too soon, you always want to make sure you have someone under your umbrella before it’s too late! It will feel uncomfortable and it will feel like you’re not ready, but guess what?! You’re suddenly going to have more hours to do what you do best – coaching! And that, my friends, will bring in more money for you and your business.

Now, you may not always hire the right person the first time around but don’t let them scare you off from bringing someone in. I always recommend talking to 2-3 people before hiring your VA. You’ll see how is a great fit for you and who is not. Another thing my hubby and I noticed – if I talk about someone at home at the end of the day and it’s negative or a struggle and it happens more than 3 times, it’s probably time to let them go! Nip that problem in the butt!

Mentioned In This Episode



Maven Inner Circle

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Connect with Kathy






Many are curious about how to get more hours in their work day, but there is a lack of knowledge on how VA’s can really help. Click To Tweet Being an entrepreneur can be terrifying, but it can be more terrifying to live a life being miserably unhappy in your 9-to-5 job. Click To Tweet You get what you pay for. Click To Tweet