Making the Maven Episode 111: Believe it or not, you can create a fantastic offer that will attract your dream clients.
We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing featuring me, Michelle McGlade! If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.
Key Insights & Aha Moments
*Last week we talked about the fact you can create an automated marketing system without being tech savvy.
*This week we’ll be discussing how you can create that — amazing — offer to attract your dream client.
*What are some of the benefits of creating a free offer?
*When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it!
*How do you even begin to create a free offer?
*Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling.
*How do you research your clients? Talk to people! Interview your ideal customer and find out what some of their struggles are.
*Leverage search engines! Forums are not dead. In fact, they’re very much alive.
*Need examples? Stay ’till the end where I’ll lay it all on you, via Michelle McGlade style. This is how a client of mine was able to nail their free offer and, you guessed it, get those dream clients!