Making the Maven Episode 105:
How Many Customers Does It Take to Grow a Six Figure Business?
Jason Van Orden has been an online marketer for the last 13 years and has launched over 60 online courses, has 7,000 students, and has done $7 million in revenue. On the show, Jason discusses where online marketing is going, how to grow your email list where you can successfully grow a 6-figure business, and how he ‘overcame’ imposter syndrome.
Key Insights & Aha Moments
First things first, is Jason still in a band?
Truth be told, Jason had no idea he’d end up as an entrepreneur.
Why did Jason quit his job cold turkey?
Do you have the confidence in yourself to rise to the occasion and figure it out when things go wrong?
How much does mindset play into Jason’s day-to-day life?
Despite the amount of success Jason has received, when he tried to start something new, he had impostor syndrome.
When it comes to online marketing, how does a total newbie get into this field?
With the popularization of the internet, more people are able to show up and be seen. The gatekeepers have essentially been removed.
If we depend only on those blockbuster #1 sellers, they are only capable of solving a fraction of the world’s problems. This is why the world needs small businesses and people like you.
If you have 3,000 people on your email list, you are able to tap into a six-figure business.
*How does someone first grow their list to 3,000 people?
Jason stays connected with his community by having zoom chats with them. This allows him to understand his target audience a lot better.
Is it possible for you to be too niche or too targeted?
Show up consistently and results will start snowballing for you.
Making the Maven Episode 104:
Creating a People Business in a Tech Business
Gavin Zuchlinski is the Founder of Acuity Scheduling for the last 11 years. Acuity is an online appointment scheduling software. He originally created the product for his mother who was just bombarded with client appointments the manual way. On today’s show, Gavin discusses the very human aspect to his tech business. Gavin is hyper customer-focused and whenever he has to bring more people on as his company grows, he feels slightly guilty! He believes a small company can best serve their customers and make that experience very personal.
Key Insights & Aha Moments
Don’t forget to join the free Facebook community!
Gavin created Acuity for his mother, who is a massage therapist.
What kind of things did Gavin ‘invent’ when he was a young child?
Did Gavin grow up with a lot of ‘woo-woo’ in his life?
Gavin’s product is the perfect product for a wellness practitioner.
When did Gavin take the leap from having Acuity as a side hustle to making it a full-time job?
Gavin was heavily into Buddhism when he was in high school and college and that has really influenced him on how he conducts his business.
Gavin prides himself on having not just good customer service, but a good customer experience, as well, for his product.
The Acuity social media page is filled with puppies and kittens.
Fun fact: I have four cats.
How did Gavin grow from geeky/tech guy to a leader?
Gavin always has personal struggles when he hires new people. He wants to keep the company small and personal.
Making the Maven Episode 103: What to Do When Your Clients Wants to Back Out
Dixie’s client is getting cold feet and finding reasons not to continue. What should Dixie do? Dixie Reynolds is one of the members of my Maven Inner Circle. She is fairly new to business, only having started her LLC just last year, but she has over 30 years of experience as a nurse in the healthcare industry. Right now, she’s made her transition from nurse to health coach but is running into some resistance with one of her clients. What should she do? Well, on the show, I offer her some advice on how she can prevent this from happening in the future and what she can do now to help her client succeed.
Key Insights & Aha Moments
*Who is Dixie and what does she do?
*What is Dixie currently struggling with right now?
*Dixie is very new in her business right now. She has two paying clients.
*Why did Dixie leave her career in nursing to become a health coach?
*Why did it take Dixie 30 years to transition into this new career path?
*Dixie opened her LLC just last year but has only just recently started making money.
*One of Dixie’s clients is backing out right now and getting cold feet.
*How did Dixie structure the sessions with this client?
*How can Dixie prevent this from happening to her in the future? Here’s where I chime in!
*Dixie’s client has expressed resistance, this is what Dixie can do to help her client overcome these feelings.
*People want to back out all the time. It’s their way of trying to sabotage themselves. You need to call that out.
*Dixie realizes she needs to give a bit of tough love to her client. But think about it this way, no one else is helping her succeed. The best thing you can do is just be honest.
Making the Maven Episode 102: Are You Always Just Learning, But Not Doing?
Hey everyone. For this episode, it will just be yours truly talking, Michelle McGlade! I am so passionate about helping you guys succeed, but one thing I’ve noticed is that you have a hard time putting down those books. You might feel like you’re not good enough, not experienced enough; not ready, but the truth be told, you have to stop overlearning and start getting your butt out there and helping people who desperately need you! On today’s show, I share my personal story, the defining moment if you will, on why I had to help other people with their pain.
Key Insights & Aha Moments
*Today it’ll be just yours truly talking, Michelle McGlade! It’ time to do a quick solo show and talk one-on-one with you.
*I’ll be taking your questions at the end of the show!
*Do not forget to join the Facebook group community! You won’t regret it!
*It’s time to put those learning books down and get those clients in the door.
*I slipped on wet ice while I was at a skating rink (I wasn’t even moving) and I pretty much broke my entire leg. I had to get surgery and I was deathly afraid.
*My leg was so bad, the doctor wanted to present my case at a conference!
*I was in acupuncture school at the time and my husband had to literally carry me into class! I had a walker, but it was just too painful getting from the hallway to the classroom.
*I did everything I could to be the 1 in 10 to recover from my type of injury. Physical therapy, acupuncture, laser therapy, massages, everything!!
*One day when I was getting acupuncture done, I just start balling my eyes out crying, and my acupuncturist told me that this was a gift. That this experience will make me a better doctor. I didn’t believe it at the time, but he was right.
*At the end of the day, the experience I had, and the passion I have for helping other people, extends way beyond acquiring another degree. I hope this story inspires you to stop constantly trying to learn and learn and learn without any action and instead forces you to take action!
*What about continuous learning?
*How can you leverage your personal value?
*Stay till the end and I’ll answer some of your questions!
Making the Maven Episode 101: What Does That ‘Yes’ Really Cost You?
Lisa Mitchell is the premier Indianapolis-based communications expert specializing in Body Language and Nonverbal Skills training. Lisa started her career in corporate, but she quickly burned herself out of it by saying yes to too many things. She did not set boundaries for herself and one day, she just couldn’t take it anymore. In retrospect, it was one of the best lessons she could have learned for herself. Although Lisa is a people pleaser, every ‘yes,’ every opportunity out there has its costs, and you must be very careful as to what those are and how they will affect you long term.
Key Insights & Aha Moments:
*Who is Lisa and what is her purpose in life?
*I have a gift for you! A new workshop is available on my website and it’s free!
*As a body language expert, Lisa has had quite an interesting career journey how she got here.
*Lisa burned herself out so fast that she left everything behind, including her husband at the time.
*Lisa has learned now that she did not set appropriate boundaries. She let other people push her around, and one day she just couldn’t do it anymore.
*Opportunities are not free. As Lisa was saying yes to more and more things, she was not considering the other, more important things that she was giving up, like spending time with her child.
*Saying no is so, so hard. Lisa is such a people pleaser.
*What kind of lessons did Lisa learn, and how does that translate into what she’s doing right now?
*It took Lisa around four to five years before she really began to invest in herself. She did not feel worthy enough at first.
*What does Lisa’s mindset practice look like?
*First impressions begin in as little as seven seconds and they can make or break a work relationship.
*Before you really meet someone, you need to be ‘on’ before you’re really ‘on.’ Lisa explains a bit more.
*It becomes a game changer when you learn how to decode other people’s body language.
*If you can make people seen, heard, and valued, you’re pretty much set!