Jessica Pantermuehl

Have Patience and Keep Going | Jessica Pantermuehl

Small tasks build into big rewards over time. A successful person is a patient person!


Jessica Pantermuehl is a Nutrition Therapy Practitioner and Certified Holistic Health Coach. She is the founder of both Beautifully Balanced, and the Holistic Entrepreneur Association. Jessica has been in the business for five years and is certainly very wise to some of the mistakes she made early in her entrepreneurial career. On the show, Jessica admits that she really struggled with the business side of things when she opened her business. She used that as fuel, though, and took years and years of business courses until she got better!

Key Insights & Aha Moments


*Please do take the time to leave a review! They do matter!

*Who is Jessica? She’s a Nutrition Therapy Practitioner and a Health Coach!

*A little over a year ago, Jessica started the Holistic Entrepreneur Association.

*Jessica has a background in audio production.

*What pushed Jessica over the edge, where she decided she had to quit her job and become a Health Coach?

*When Jessica started her business, she was completely overwhelmed. There were days where she just wanted to quit.

*After years of business training and paid speaking engagements, Jessica realized that, honestly, every single practitioner needs to know these business principles — not just entrepreneurs.

*Even if you come from a business background, entrepreneurship is its own animal.

*If you’re talking to everybody, you’re talking to nobody.

*Where’s my ideal client hanging out? That’s where I need to be.

*Now that Jessica is 4-5 years wiser, how has the creation of the Holistic Entrepreneur Association been different compared to her other business?

*The magic is in the follow up!!

*Email marketing is a huge piece to your success. Be sure to leverage this as much as possible!

*I completely agree with Jessica. I should have built my email list much earlier than I did.

*What kind of challenges did Jessica face?

*There’s no secret sauce to success. It’s just an accumulation of small tasks built over time.

*Have patience and keep going, even if it’s three months in. Don’t give up!

*It’s easy to feel like you want to give up, when you’ve been working day after day on your business, and seeing no results.

*You will only fail if you quit.

*Another mistake people tend to make is that they end up pivoting early. They don’t spend enough time on their marketing strategy.

*Instead of comparing yourself to others and getting discouraged, focus on the next step.

*Again, one small baby step leads to huge leaps over time, even when you don’t feel like it does.

*Step back and acknowledge your wins.

*There’s nothing wrong with marketing yourself.

*Everyone has gotten into this field to help others, but there’s this whole lack of awareness on how to be a business owner in our industry.

*Without a strong business foundation, your business will crumble.

*What is Jessica’s vision for the Holistic Entrepreneur Association?

Maven Moment


I want to share some thoughts on enterprenuer overwhelm, because it’s a real thing! I feel like every business owner has gone through it, especially at the beginning of their business. Some days, there are just too many hats to wear! So, first and foremost, it’s normal! You are not alone. To prevent overwhelm, it’s important to be clear on what you want and why you want it. Set clear goals and just chip at them one step at a time!

Mentioned in This Episode

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Jessica



Holistic Entrepreneur Association



I was completely overwhelmed by the business aspect of things. Click To Tweet There were many times where I was like, okay, what am I doing? Should I just quit? Click To Tweet These business principles and these entrepreneurial principles are really things that every practitioner needs to know. Click To Tweet

You Have to Be All In | Rebecca Weller

When you’re all in, don’t forget to also practice self-care and take a break before you burn out.


Rebecca left the corporate world three years ago to start her own business. It was tough. About six months into her new venture, she found out she had a very unhealthy relationship with alcohol. So, how does a health coach have a drinking problem? It boils down to self-worth. After embarking in a six-month alcohol-free journey, Rebecca knew that she could help others, too. This is why Rebecca created Sexy Sobriety to help other women overcome their self-worth demons and get over their addiction to alcohol.

Key Insights & Aha Moments


*Thank you so much for your feedback!

*Who is Rebecca and what does she do?

*In 2011, Rebecca became a vegan and created a free blog about her journey and transition.

*Rebecca left the corporate world three years ago to begin her health coaching practice.

*Six months into her new business venture, Rebecca realized she had a very dysfunctional relationship with alcohol.

*Rebecca didn’t know how to live without alcohol!

*Getting started is so important.

*What has helped Rebecca become successful?

*Creating your own business is tiring! So, you have to have passion for it.

*What does being ‘all in’ mean to Rebecca?

*People in the wellness industry have a bit of an advantage when it comes to burn out, but it still takes a lot of self-awareness to prevent it from happening.

*What has been one of Rebecca’s biggest challenges so far?

*We are so focused on taking care of other people that we don’t take care of ourselves.

*If you want this business to be sustainable, then you have to look after yourself first.

*What is Rebecca’s business model for Sexy Sobriety?

*Rebecca discusses what’s it like working with a romantic partner.

Maven Moment


My conversation with Rebecca really sparked to new heights when we started talking about burn out. Rebecca said on the interview that wellness practitioners have an advantage when it comes to burn out because we’re so, so integrated into a healthy lifestyle, but it takes a lot of self-awareness and understanding for us to actually end up slowing down. I completely agree! At the end of the show, I share my story about burn out, and you don’t want to miss it!

Mentioned in This Episode

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Rebecca





Owning your own business is really just a crash course in personal development. Click To Tweet Every social aspect that I knew including drinking. Click To Tweet I struggled with shame for so many years. Click To Tweet

Goals & Accountability – You’re Not-So-Secret Lovers | Maven Mini

Hello Mavens! I really want to dive into Goals & Accountability for this week’s Maven Mini. I’ve spoken about this in the past, but it is worth repeating. I am a huge believer in the power of community and what it can offer you, especially in the area of accountability!

BUT…Accountability is truly crap if you don’t know what you’re working on, if you’re not clear on what your big boulders are. What are you goals? You can’t get accountable if you don’t know what they are! If you’re currently feeling overwhelmed, don’t know how to tackle that list of items you gotta get done, and if you’re generally running around like your head’s been cut off, then ding ding! You need clear goals my friend!

When you have goals, you’ll know exactly where to prioritize your time and on what specific tasks. You won’t feel overwhelmed because everything is pretty much laid out for you, all you have to do is the work. Goals are the answer! When you have clear goals, then you will have a clear foundation on which you need to get accountable; and that’s the perfect time to get into a mastermind group, free community, or grab your like-minded accountability partner to help you.

The first step for you and your business is to understand what you’re working towards. The second step is to use accountability to help you get there.


The Three Reasons Why You’re Feeling Overwhelmed

Are you feeling overwhelmed as an entrepreneur? Well, the good news is it’s a common feeling among entrepreneurs and you’re not alone. Entrepreneurs have so many hats to wear, so many distractions and moving parts to their business that they need to be on top of. It can seriously feel like life is crumbling and you’ve barely got things together. I typically see three common things that get entrepreneurs a little flustered and feeling like they’re losing control. Let’s dive in.

1. You don’t know who you’re talking to. You’re completely overwhelmed by putting yourself out there and by being visible because you don’t know who to be visible to! The whole content creation process is confusing to you. My advice: Focus, focus, focus. You have to be very clear and narrow down who you want to speak directly to, that way you won’t feel like you’re just throwing dust in the wind.

2. You don’t have clear goals. Again, it goes back to reason number one. If you’re clear with who you want to speak to, then you have to be clear with how you want to show up for them. You need to be able to measure your success and set expectations for yourself. This is a foundational concept, yet it’s missed 9 out of 10 times.

3. Time management!! So, you know who your target audience is, you know what milestones you need to hit, but all of a sudden, you don’t have the time to set the right strategies in place! Ugh! This is why you need to schedule in time so you can be SURE it doesn’t slip by you and you wake up months later realizing you haven’t moved a single step towards your goal. Time management is huge in the entrepreneur world. Get your calendar and pencil in the time!


Knowledge Seekers Take Action Now! | Maven Mini

In the latest episode of my podcast, I quote Tony Robbins’ mentor Jim Rohn. He says, “Don’t let your learning lead to knowledge, let your learning lead to action”. I can’t stress the importance of this enough and that’s what I want to talk about in this week’s Maven Mini. Indeed, when working to meet the goals that you have set for yourself, Learning Leads to Action!

It’s ingrained in us healers to be knowledge seekers. I’m addicted and I get shiny object syndrome all the time. At the end of the day though, it’s all about what you do with that knowledge. You can have all the knowledge in the world, but if you take no action, it’s simply useless.

You have to use your knowledge to conquer goals. If you want to make 100K a year, then you need to narrow your goal down per quarter, and then per month. And during those four weeks, how many clients do you need to see in order to realistically get there? It really does need to get that specific, that tactical, and that clear!

A lot of you – no, all of you are completely frozen, you’re completely overwhelmed. You have so many things you want to achieve and all this knowledge to get out there, but you’re scattered; and when you’re scattered, nothing is getting done. You need to go back to what is the goal and be very intentional with how you are going to get there. When you do this, then every single day you’re taking action, and chipping away at your goal. Learning Leads to Action!