I want to help you turn your passion and desire to help people into a successful business! It’s such a good thing when you are providing for yourself, because you are now filled up, fulfilled and able to reach and touch even more people in your business! This week, I want to specifically talk about how you can Triple Your Client Leads with this Networking Framework!
I want to give a bit shout out and thank you to Beth, who this question came in from.
“I was wondering if anyone here uses Facebook groups to find clients?” Can you participate in a group, answer questions and invite them to talk more if they could be a potential fit for your business?
Communities are a great way to build your business, but not just online communities! Between Facebook groups, LinkedIn groups and offline communities, this can be a hit for you and your business! It could be a paid community, like a BNI, Chamber of Commerce, etc., or something free. Maybe even a women’s or men’s group at your church or somewhere within your community!
So for the purpose of this blog post, I’m not differentiating between either one. The framework I’m going to talk about will work for both. I’ve been there! I’ve been new and joining groups. One of the mentors I followed had great success leveraging online groups to generate client leads!
Therefore, she really encouraged me to do the same thing, and I gave it 110% of my energy. Maybe to a fault, as at times, I’d spend hours in hanging out in these groups. I’ll be honest… I didn’t have success. I didn’t shine and didn’t leverage my strengths that helped me to produce a lot of leads. Every piece I was told to implement, I didn’t finish.
Let me give you the recipe and components that you need to incorporate to make sure you’re spending your time wisely! I want this to be a success for you! You’re going to be able to generate leads and potentially Triple Your Client Leads with this Networking Framework I’m about to lay out for you!
For the record, if this is something you’ve tried before and you didn’t see any success, I want you to honestly evaluate yourself against the framework below. Were you incorporating all of the aspects in the framework? If not, go back and begin to really leverage all eight components of this framework today!
1. Find a Good Fit For You
If you’re spending your time hanging out in places that aren’t a good fit for you, you’re wasting your time! For example, when I was first starting my holistic practice, I networked all over. Anywhere and everywhere! And many weren’t a good fit for me. Many times, I would come up with any excuse possible not to show up.
You also need to pay attention to make sure that the communities you are a part of are giving you access to your target markets. If it’s not a good fit, it won’t be a good use of your time. You wouldn’t be targeting your audience.
If you’re getting started, I would recommend visiting five to ten groups. Online or offline. Checkout a handful of places and than pick one or two that you can really contribute to.
Don’t go wide. Go deep! That’s what makes networking and being a part of a community really successful.
2. Set Goals
Make sure you understand why you’re hanging out in these specific groups. What are you looking for from it? Why are you choosing to show up there, week in and week out, and develop relationships? What’s in it for you?
Clearly, client leads could simply be it, but let me tell you something. I was in a CEO group and the side benefit of being there was more than leads. I wanted to have a place to other high-level business owners who had scaled their teams. Since I was in the middle of having a lot of HR issues, hiring and firing, I wanted to see what others did and how they could advise me. I wanted resources and mentorship, and honestly, just support me through that process.
So, client leads may be a side benefit. But make sure to set goals for yourself so you know specifically what you’re doing there!
3. Show Up Consistently!
You can’t expect to truly participate in a community if you never show up. You’re probably not going to meet the goals you set out for yourself, or find those leads you’re looking for. Be an active member! A participating, ongoing, member!
Make sure you go into it knowing it’s more of a marathon, not a spring. I see too many people expecting results very quickly and when they don’t see results in the first few weeks, they give up. That’s not the way to go about it!
4. Be Generous
Be in tune with what other people are asking and be generous. Give your time to them! If they’re asking for help, help them! If they want you to share something like feedback, or to spread the word about an event they are having, give them your time and contribute back in the ways that they are asking for!
5. Provide Value
You have a specialty and an expertise in a specific area. You have a skill set and strengths that are different and unique. Be aware of sharing this value. Don’t just be generous with your time, but conscious about giving your value to the table!
6. Ask For Help
If you’re doing everything you think you should be doing and things aren’t working out, I want you to think if you’ve actually ASKED for help! Need client leads? Tell your community! If you’re looking for an uptick in your business, say, “I’m down. I need some help. Can you guys help me?”
Don’t be afraid to ask and be specific! If you’re an active member and you’re giving value and supporting others, you will receive support and help in return!
7. Connect With People One-to-One
So you’re part of a group. Online or offline. Many are large communities and there is no shortcut for making one-to-one connections. You can’t skip this!
Businesses are built on relationships and the best way to develop a strong relationship and foundation is to connect one-to-one within your community! Take time away from the bigger group and really get to know individuals. It could be people you believe are potential clients, or it could be a business owner you admire. Maybe you are looking for some mentorship and you see this relationship as a potential partner. No matter what type of individual you’re looking for, do it one-to-one!
And don’t forget… it takes time!
8. Once You’ve Made Connections, Follow Up
Make sure you don’t just meet them one time, than flake. You’ve made this investment to connect, so continue the connection! Follow up, stay in touch and continue to reach out!
That, my dear mavens, is how you can Triple Your Client Leads with this Networking Framework!
Talk to you next time!